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ESB certification test/20 questions with Complete Solutions
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ESB certification test/20 questions with Complete Solutions
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ESB certification test/20 questions withComplete Solutions
What are the 3 elements required to have a trade secret?
1.Subject to reasonable efforts to maintain its secrecy
2. Others cannot legitimately obtain the information
3. A unique logo or brand names
4.Information has economic value not generally known
5. Original work must be in a tangible form
Must be a service - -Subject to reasonable efforts to maintain its secrecy
Others cannot legitimately obtain the information
Information has economic value not generally known
-What is a target market? - -Customers to whom a company wants to sell its
products and services.
-examples of an offline marketing platform - -Flyers and Pamphlets
TV Ads
-3 segments in a marketing plan - -Demographic
Behavioral
Geographic
-Which Sales Channel has been opened to manufacturers because of digital
tools? - -Direct-to-Consumer
-which two ways can customer service and support affect sales? - -More
Sales through Customer Evangelists
Increased Sales through Responsiveness and Personalization
-what 3 statements that define a market/ fit hypothesis? - -A fit exists when
people need your product rather than just seeing a potential benefit of using
it.
Product/market fit exists when you have the right solution to a problem
worth solving.
When users love your product so much they tell other people to use it.
-what is an effective way to measure your teaching performance during an
online course? - -Conduct onscreen pop-up quizzes
-what is one of the first steps you must do before creating a product
prototype? - -Identify materials
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