Summary
Summary Mémoire (Psychologie - Cours en Anglais)
- Course
- Institution
Résumé du cours sur la mémoire en Psychologie Cognitive.
[Show more]
Seller
Follow
insinfray
Content preview
Session 3 – MemoryProgram:
1. Memory and its contents
2. Classical and operant conditioning
3. False memories
4. Mnemonic techniques
5. Memory and business
A) Memory and its contents:
Memory: what is it?
Memory has been described by many philosophers and writers. They produced a rich
variety of metaphors about memory. Metaphors are analogies with concrete images that try
to explain this fascinating cognitive process.
Although they are not 100% correct, they still are useful to help us defining memory and its
complexity.
Memory: definition:
Memory is the ability of acquiring, retaining, recalling, and using knowledge, episodes, and
abilities. The memory process is composed of different steps, but it works on different
contents.
Memory duration:
Short-term memory When we have just read/seen/heard something, we might forget it
fast if we do not repeat the information in our mind.
Long-term memory When we remember something for long periods of time.
Memory contents:
, Semantic memory:
Semantic memory is a type of memory that is formed thanks to repetition: the more we
repeat something, the more we will stock that information permanently in our mind.
Semantic memory has information on which we do not remember the source of learning.
For example, we know that the Eiffel Tower is in Paris, but we don’t remember the time or
space in which we learned that information.
In business, how can we improve the semantic memory of a brand? By telling our clients the
history of the brand/company. Or by asking them to participate in games/quiz around the
products of the brand.
Episodic memory:
Episodic memory is formed by events that we lived. These events are remembered usually
in their spatial-temporal context.
In business, how can we improve the episodic memory around a brand? By actively
engaging clients in their shopping experiences or by associating a certain context/time to
the brand.
Autobiographical memory:
Most of our memories are related to the time between our 15 and 30 years. As far as
memories related to smell or taste are concerned, they are mostly coming from our
childhood.
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller insinfray. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.48. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
76658 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now