Exam (elaborations)
Global Marketing: Chapter 7 Questions and Answers Distinction Level 2023
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Segmenting-Targeting-Positioning - -•The typical way of approaching global marketing strategy is similar to the so-called S-T-P framework: o 1. Segmentation o 2. Targeting o 3. Positioning -Market Segmentation - -•Represents an effort to: o split up the total market into segments of more...
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