MGT 6311 - Final Exam (100% verified with correct answers)
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Course
MGT 6311
Institution
MGT 6311
Youtube Stats correct answers - First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of videos/month
- 25% of views come from mobile devices
- Second largest search engine behind Google
- 17% of all internet traffic
- 56% of vides are <2mins
Most common ...
MGT 6311 - Final Exam ( 100% verified with correct answers)
Youtube Stats correct answers - First video aired on 4/23/05
- over 1 billion unique visitors/month, 6 billion hours of videos/month
- 25% of views come from mobile devices - Second largest search engine behind Google - 17% of all internet traffic
- 56% of vides are <2mins
Most common videos correct answers - Explainers
- Product Demos - How-Tos
- Testimonials
Video Stats correct answers >4/5 Twitter users watch video content on Twitter
10billion videos/day are watched on Snapchat
500million people/day watch videos on Facebook
85% of videos watched on Facebook are watched without sound
Video Views correct answers A video is considered a view on Facebook if it runs for at least 3 seconds
Impact on Video on email correct answers Including video in email increase consumer engagement and has an overall positive impact on the channel
The word "video" in email subject line - increases open rates by ~20% - increases CTRs by ~65%
- reduces unsubscribes by 26%
A video included in the email increases CTR by 200-300%
Impact of Video on Websites correct answers Video has a roughly 100% increase in conversion rates
Online Video Stats correct answers - online videos will account for 80% of all consumer web traffic by 2020
- 83% of consumers indicate they're willing to share videos they like with their friends and peers
- 85% of the US internet audience watches videos online. Business goals for using online video correct answers - Communication
- Sales
- Lead Generation
- Customer Service
- Promotion
Customer preference/behaviors correct answers - 2/3 consumers prefer watching explainer videos - 3/4 millennials say video helps them in comparison shopping - 40% of consumers say videos increases the chance of purchasing a product through their mobile devices
- 69% of users prefer to watch a video to learn a product/service than reading about it
Video Content Tips correct answers - Capture attention early
- Shorter is typically better (30secs - 2mins)
- Keep it casual
- Maintain relevance
Onsite Video correct answers Onsite videos are a use of videos on an organizations website
Online Video correct answers Online videos are videos residing on a third-party site such as YouTube
Benefits of Onsite Video correct answers - Make Website Stickier: makes customers spend more time on our site - Capture Customer/Prospect Attention: help pull the customer deeper into the buyer journey - Create Buzz: create new awareness and interest via viral advocacy
- Disseminate Information More Clearly: easier for a customer to see a product in action
- Build product/service interest: Seeing and hearing a person talk can be a more engaging process
- Entice Conversion/Purchase: help the influence of conversion or purchase
Onsite Video Best Practices correct answers - Providing Control: make it easy for users to control the video - Context: think about the overall context to the video and potentially use text, music, imagery and so forth to further enhance the video
- Highlights: make it very easy for users to understand the topic or topics and the length of the video
- Ease of Dissemination: make it super easy for viewers to share our videos
VSEO (Video Search Engine Optimization) Components correct answers - Keyword Relevance: we want to consider the best keywords to use that correlate with our videos
- Title: specify a title for the video
- Description: Users will see this when video results are returned, and they may show in search engine results as well
- Meta Tags: metadata associated with the video to help the platform better understand what the video is about
- Keep Channel Content Fresh: set up a brand account - Within this account, we can create a channel that's specific to our business or organizationThis is where we want to house our videos - Encourage Likes and Sharing: This might be done within the video itself, and we can also encourage this behavior in the video description
- HD: Upload videos using a high-definition format
VSEO - Consumer Driven Components correct answers - Rating: Viewers of videos can rate a video by giving it a thumbs-up or thumbs-down
- Comments: Consumers can also provide comments for the video. Comment count has been shown to strongly correlate with higher rankings
- Views: The total number of video views is also a ranking factor - Shares: By encouraging users to share the video, we entice advocacy and drive more views. Shares have also been shown to have a strong tie to first page rankings - Playlist Additions:
- Subscribes: users can subscribe to a channel. There's a moderate level of correlation between subscriber size and rankings
- Flags: Users can flag videos with the report feature
Video on Facebook correct answers - 8 billion daily video views on Facebook
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