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Written Assessment for Digital Marketing for TEFL teachers CourseSave your file as a PDF by clicking File, Download and selecting PDF Document
Your name: Date of submission:
Aphelele tengile 09 April 2023
Choose ONE of the following scenarios. Base your responses for ALL sections of the assignment on the scenario you choose.
Scenario 1:
You have completed your Advanced TEFL Diploma and are setting up as a freelance TEFL teacher. You plan to teach both online and in-person
lessons. You decide to use digital marketing to help launch your business and find your first students.
Scenario 2:
You have been teaching general English classes online for the past year and have students in Asia, Europe and South America. You are qualified to
teach both business English and IELTS classes and want to build up your business in these specialist areas in the coming year. You decide to use
digital marketing to promote your business and attract IELTS and business English students.
WHICH SCENARIO HAVE YOU CHOSEN?
Scenario 2:
You have been teaching general English classes online for the past year and have students in Asia, Europe and South America. You are qualified to
teach both business English and IELTS classes and want to build up your business in these specialist areas in the coming year. You decide to use
digital marketing to promote your business and attract IELTS and business English students.
, Written Assessment for Digital Marketing for TEFL teachers Course
Save your file as a PDF by clicking File, Download and selecting PDF Document
SECTION 1: DIGITAL MARKETING CAMPAIGN
For this section, identify one marketing campaign that you could implement to help achieve your business objectives for the scenario you
have chosen.
What is the goal for your campaign? (50-100 words)
Make sure your goal is SMART and appropriate for your TEFL business
The overall main goal of this campaign is to sign up 10 new students to trial lessons by 26 may 2023 by running a Facebook social media campaign,
my objective is to increase my income, be able to sign 5 new IELTS classes and 5 new business English classes every month. My other objective is to
Promote IELTS and business English on my Facebook page by offering discount on IELTS and business English lessons valid for a certain period of
time.
What is your rationale for choosing this goal? (150-200 words)
In your answer, reflect on:
How your digital marketing goal will help you to achieve the objectives for your business
Market information that you gathered and analyzed to inform your goal
Signing up 10 new students to trial lessons by 26 may 2023 by using Facebook social media campaign will be good for my business as I can
attract new customers to my business this will bring in more paying customers to my business. Using social media i.e. Facebook would help me
attract more audience that are interested in IELTS and business English. Setting a goal that by 26 may 2023 I would have to sign 10 new
students to trial lessons would motivate me to meet that deadline or the date that I have encountered which in overall will improve my
business and push me to do better in my business. My other business objective is to increase my income by 25-35%.
This is the main objective of the business to sign 5 new IELTS classes and 5 new business English classes every month because the aim is to attract
IELTS and business English students, I can archive that by Promoting IELTS and business English on my Facebook page by offering discount on IELTS
and business English lessons valid for a certain period of time. I have gathered information that increasing a price slowly while having teaching
experience will help my business to become more appealing to other customers.
Who is the target audience for your campaign?
Reflect on their key characteristics and how this influences the tactics that you will use in the campaign. (100-125 words)
The target of my campaign are people who want to pass their IELTS exams, people who want to improve their English to communicate better in
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