MNB3701 – Principles Of Global Business Management (MNB3701)
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BMZ ACADEMY
MNB3701
Principles of Global Business Management
REPORT 2
(UNIQUE NUMBER: ----------------)
by
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(-------------------------------)
DEPARTMENT BUSINESS MANAGEMENT
BMZ ACADEMY 0612621185/0680538213/0717513144 i
, BMZ ACADEMY
DECLARATION
Note that the portfolio or any part thereof will not be marked if this declaration has not
been completed.
Declaration of own work
I hereby declare that the material which I now submit for this assessment is entirely
my own work and has not been taken from the work of others. Work that was
constructed from other sources has been duly referenced.
Full name and surname:
__________________________________
Student number:
______________________________________
Signature:
______________________________________
(electronic/digital handwritten signature/initial[s] and surname)
BMZ ACADEMY 0612621185/0680538213/0717513144 ii
, BMZ ACADEMY
Table of Contents
Executive summary ........................................................................................................................... 1
Background of Apple Inc. ................................................................................................................ 1
Institution-based view ........................................................................................................................... 2
Formal institutional framework............................................................................................................. 2
Informal institutional frameworks ........................................................................................................ 5
Resource based view ........................................................................................................................ 1
Appraisal of Resources owned by Apple Inc. ........................................................................ 1
VRIO evaluation of resources ..................................................................................................... 3
Strategic implication ......................................................................................................................... 3
Challenges trading internationally ................................................................................................ 4
Implication to management ............................................................................................................. 5
Foreign Direct Investment (FDI) evaluation ................................................................................ 5
Exchange rates ......................................................................................... Error! Bookmark not defined.
Fluctuations in exchange rates and currency risk exposures ................ Error! Bookmark not defined.
Strategies to manage exchange rate fluctuations .................................... Error! Bookmark not defined.
Global, regional and bilateral economic integration ................................ Error! Bookmark not defined.
Conclusion ........................................................................................................................................... 1
References ........................................................................................................................................... 2
Revisions to assignment 2 .............................................................................................................. 3
BMZ ACADEMY 0612621185/0680538213/0717513144 iii
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