CHAPTER 16: MASTER TEST BANK
RETAILING AND WHOLESALING
Test Item Table by Major Section of the Chapter and Bloom’s Level of Learning
Bloom’s Level of Learning (LL)
Major
Section Level 1 Level 2 Level 3
of the Knowledge Comprehension Application
Chapter (Knows Basic (Understands Concepts & Principles) (Applies
Terms & Facts) Principles)
Chapter 2 1, 3
Opener:
Foursquare
(pp. 402-404)
The Value of 4, 5, 7, 21, 22, 23 6, 8, 13, 14, 17, 18, 19, 20 9, 10, 11, 12,
Retailing 376, 378 15, 16
(pp. 404-405) 377
Classifying 26, 27, 28, 29, 31, 33, 36, 37, 38, 39, 40, 24, 25, 30, 32, 34, 35, 41, 42, 43, 46, 47, 48, 49, 75, 76, 79, 80,
Retail Outlets 44, 45, 51, 52, 62, 64, 73, 92, 93, 96, 97, 50, 53, 54, 55, 56, 57, 58, 59, 60, 61, 63, 65, 66, 84, 85, 86, 87,
99, 100, 102, 104, 105, 107, 109, 110, 67, 68, 69, 70, 71, 72, 74, 77, 78, 81, 82, 83, 90, 88, 89, 94, 95,
(pp. 406-410) 112, 113, 117, 118, 119 91, 108, 111, 114, 115 98, 101, 103,
379, 381, 383 380, 382, 384, 385 106, 116, 120,
121
Nonstore 122, 124, 131, 141, 142, 144, 153, 154, 123, 125, 126, 127, 128, 129, 132, 133, 134, 135, 130, 139, 140,
Retailing 157, 158, 163, 164, 165 136, 137, 138, 143, 145, 146, 147, 148, 149, 150, 174
151, 152, 155, 156, 159, 160, 161, 162, 166, 167,
(pp. 411-416) 168, 169, 170, 171, 172, 173
386, 387
Retailing 175, 176, 186, 187, 188, 193, 194, 195, 177, 178, 179, 180, 181, 182, 183, 184, 185, 189, 196, 201, 211,
Strategy 197, 198, 202, 203, 204, 212, 213, 214, 190, 191, 192, 199, 200, 205, 206, 207, 208, 209, 246, 256, 257,
215, 219, 220, 224, 226, 232, 239, 240, 210, 216, 217, 218, 221, 222, 223, 225, 227, 228, 261, 272
(pp. 416-421) 242, 243, 244, 247, 248, 249, 250, 252, 229, 230, 231, 233, 234, 235, 236, 237, 238, 241, 388, 391
253, 254, 255, 258, 262, 263, 268, 269, 245, 251, 259, 260, 264, 265, 266, 267, 271, 275,
270, 273, 274 276, 277, 278, 279, 280
389, 393 390, 392
The Changing 281, 282, 288, 289, 290, 291, 294, 300 283, 287, 292, 293, 295, 296, 297, 298, 299, 301, 284, 285, 286
Nature of 302, 303, 304, 305, 306, 307
Retailing 394, 395
(pp. 422-423)
Future 308, 309 310, 312, 313, 314 311, 315
Changes in 396
Retailing
(pp. 424-425)
Wholesaling 316, 318, 319, 320, 322, 323, 324, 332, 317, 321, 325, 326, 327, 328, 329, 330, 331, 335, 349, 350, 351,
333, 334, 336, 337, 339, 340, 341, 344, 338, 342, 343, 347, 348, 352, 355, 360, 364, 365 357, 361, 366,
(pp. 425-426) 345, 346, 353, 354, 356, 358, 359, 362, 367
397, 398
363, 368, 369, 370, 371, 372
Video Case 16: 373, 375 374
MOA
(pp. 428-429)
NOTE: Bold numbers indicate short essay questions. Underlined numbers indicate visually enhanced questions.
, CHAPTER 16: MASTER TEST BANK
RETAILING AND WHOLESALING
Test Item Table by Learning Objective and Bloom’s Level of Learning
Bloom’s Level of Learning (LL)
Learning Objective Level 1 Level 2 Level 3
(LO) Knowledge Comprehension Application
(Knows Basic Terms & (Understands Concepts & (Applies
Facts) Principles) Principles)
LO1 Identify retailers 2, 4, 5, 7, 21, 22, 23 1, 3, 6, 8, 13, 14, 17, 18, 19, 20 9, 10, 11, 12,
in terms of the 376, 378 15, 16
utilities they 377
provide.
(pp. 404-405)
LO2 Explain the 26, 27, 28, 29, 31, 33, 36, 37, 24, 25, 30, 32, 34, 35, 41, 42, 43, 46, 75, 76, 79, 80,
alternative ways 38, 39, 40, 44, 45, 51, 52, 62, 47, 48, 49, 50, 53, 54, 55, 56, 57, 58, 84, 85, 86, 87,
64, 73, 92, 93, 96, 97, 99, 59, 60, 61, 63, 65, 66, 67, 68, 69, 70, 88, 89, 94, 95,
to classify retail 100, 102, 104, 105, 107, 109, 71, 72, 74, 77, 78, 81, 82, 83, 90, 91, 98, 101, 103,
outlets. 110, 112, 113, 117, 118, 119 108, 111, 114, 115 106, 116, 120,
(pp. 406-410) 379, 381, 383 380, 382, 384, 385 121
LO3 Describe the 122, 124, 131, 141, 142, 144, 123, 125, 126, 127, 128, 129, 132, 133, 130, 139, 140,
many methods of 153, 154, 157, 158, 163, 164, 134, 135, 136, 137, 138, 143, 145, 146, 174
165 147, 148, 149, 150, 151, 152, 155, 156,
nonstore retailing. 159, 160, 161, 162, 166, 167, 168, 169,
(pp. 411-416) 170, 171, 172, 173
386, 387
LO4 Classify retailers 175, 176, 186, 187, 188, 193, 177, 178, 179, 180, 181, 182, 183, 184, 196, 201, 211,
in terms of the 194, 195, 197, 198, 202, 203, 185, 189, 190, 191, 192, 199, 200, 205, 246, 256, 257,
204, 212, 213, 214, 215, 219, 206, 207, 208, 209, 210, 216, 217, 218, 261, 272, 374
retail positioning 220, 224, 226, 232, 239, 240, 221, 222, 223, 225, 227, 228, 229, 230,
matrix and 388, 391
242, 243, 244, 247, 248, 249, 231, 233, 234, 235, 236, 237, 238, 241,
specify retailing 250, 252, 253, 254, 255, 258, 245, 251, 259, 260, 264, 265, 266, 267,
mix actions. 262, 263, 268, 269, 270, 273, 271, 275, 276, 277, 278, 279, 280, 373,
274 375
(pp. 416-421)
389, 393 390, 392
LO5 Explain changes 281, 282, 288, 289, 290, 291, 283, 287, 292, 293, 295, 296, 297, 298, 284, 285, 286,
in retailing with 294, 300, 308, 309 299, 301, 302, 303, 304, 305, 306, 307, 311, 315
310, 312, 313, 314
the wheel of
retailing and the 394, 395, 396
retail life cycle
concepts.
(pp. 422-425)
LO6 Describe the types 316, 318, 319, 320, 322, 323, 317, 321, 325, 326, 327, 328, 329, 330, 349, 350, 351,
of firms that 324, 332, 333, 334, 336, 337, 331, 335, 338, 342, 343, 347, 348, 352, 357, 361, 366,
339, 340, 341, 344, 345, 346, 355, 360, 364, 365 367
perform 353, 354, 356, 358, 359, 362,
wholesaling 397, 398
363, 368, 369, 370, 371, 372
activities and their
functions.
(pp. 425-426)
NOTE: Bold numbers indicate short essay questions. Underlined numbers indicate visually enhanced questions.
, CHAPTER 16: MASTER TEST BANK
RETAILING AND WHOLESALING
MULTIPLE CHOICE QUESTIONS
16-1 CHAPTER OPENER: FOURSQUARE COMPREHENSION
Location-based social networking apps such as Foursquare reward customers for
a. using minutes on their mobile phones.
b. shopping online.
c. responding to TV ads.
d. reporting their locations and visiting stores.
e. answering customer service surveys on their mobile phones.
Answer: d Page(s): 403 LO: 1 AACSB: Analytic QD: Medium
Rationale: Foursquare is a location-based social networking app for smartphones that gives
consumers points for reporting their locations and allows businesses to reward them for visiting
their stores.
16-2 CHAPTER OPENER: FOURSQUARE KNOWLEDGE
Foursquare, Gowalla, Booyah, Brightkite, and Loopt are
a. multiplayer video games.
b. advertising agencies.
c. location-based social networking apps for smartphones.
d. names of new phones targeted at college students.
e. restaurants with new food concepts.
Answer: c Page(s): 403 LO: 1 AACSB: Analytic QD: Easy
Rationale: Foursquare, Gowalla, Booyah, Brightkite, and Loopt are location-based social
networking apps for smartphones that reward consumers for reporting their locations and visiting
stores.
16-3 CHAPTER OPENER: FOURSQUARE COMPREHENSION
Why do retailers like location-based apps such as Foursquare?
a. they use audio and video to communicate a message
b. all consumers demand technology-based offerings today
c. they are free
d. they attract consumers who are not price sensitive
e. they provide an opportunity to personalize offerings to potential customers
Answer: e Page(s): 403 LO: 1 AACSB: Analytic QD: Medium
Rationale: Retailers see location services such as Foursquare as an opportunity to personalize
their offerings to potential customers. Location services provide a unique opportunity to reach
people.
16-4 RETAILING KNOWLEDGE
-3-
, All activities involved in selling, renting, and providing products and services to ultimate
consumers for personal, family, or household use are referred to as __________.
a. manufacturing
b. retailing
c. wholesaling
d. facilitating
e. logistics
Answer: b Page(s): 404 LO: 1 AACSB: Analytic QD: Easy
Rationale: Key term definition—retailing.
16-5 RETAILING KNOWLEDGE
Retailing refers to all activities involved in the
a. selling, renting, and providing of products and services to ultimate consumers for personal,
family, or household use.
b. selling of tangible products to ultimate consumers for personal, family, or household use.
c. selling of tangible products to ultimate consumers for personal, household, or industrial use.
d. selling, renting, leasing, or reselling of products and services to ultimate consumers or small
industrial users.
e. selling, renting, and providing of products and services without retaining the title to these
offerings.
Answer: a Page(s): 404 LO: 1 AACSB: Analytic QD: Easy
Rationale: Key term definition—retailing.
16-6 CUSTOMER VALUE COMPREHENSION
Retailing is an important marketing activity. Not only do producers and consumers meet through
retailing actions, but retailing also creates __________.
a. the nation’s largest source of tax revenues
b. the largest source of charitable contributions
c. limited utilities for consumers
d. customer value
e. a sense of community
Answer: d Page(s): 404 LO: 1 AACSB: Analytic QD: Medium
Rationale: Not only do producers and consumers meet through retailing actions, but retailing
also creates customer value and has a significant impact on the economy.
16-7 UTILITIES KNOWLEDGE
The __________ provided by retailers create value for consumers.
a. utilities
b. wholesaling functions
c. outsourcing
d. logistics
e. synergies
-4-
