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Summary words that sell,It's not the best content that wins. It's the best promoted content that wins
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  • Https://coursera.org/share/8868d75771f737f3b308835
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  • UCDavis

The strategy of conIn this module, you will be introduced to the content marketing ecosystem. You will be able to define what content marketing is and explain why it is important in today's market. You will discover the purpose of what content should be able to do and what makes content effective. ...

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Document information

  • April 5, 2023
  • 30
  • 2022/2023
  • Summary

Subjects

  • content marketing e book
  • content creation
  • target audience
  • brand messaging
  • social media
  • keyword research
  • performance tracking
  • analytics
  • roi
  • user experience
  • project mana
  • search engine optimization seo

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  • UCDavis
  • Https://coursera.org/share/8868d75771f737f3b308835
All documents for this subject (11)

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Content preview

How to Create
Content That
Converts
H OW TO TE LL A STO RY OV E R TI M E
TH AT TR A N S FO R M S A N AU D I E N C E
I NTO CUSTO M E RS A N D C LI E NTS

,H O W TO C R E AT E CO N T E N T T H AT CO N V E R T S




Feel free to email, tweet, blog, and
pass this ebook around the web
... but please don’t alter any of its contents when you do. Thanks!



Copyright © 2016 Rainmaker Digital, LLC

All Rights Reserved


copyblogger.com




2

, H O W TO C R E AT E CO N T E N T T H AT CO N V E R T S




In our last ebook in this series, we talked about content marketing strategy.
Specifically, a 7-step framework that maps out who you want to reach and
what business objectives you want to meet.

That strategy is centered around authority. In this sense, authority means
becoming the likeable subject matter expert and thought leader who people
listen to, and Google loves.

Based on that, many people still wonder: what kind of content should I create
to execute on my strategy? What parameters do I have when sitting down to
actually create that content?

From our agile approach to content marketing, you’re creating content that
your intended audience responds best to. But even then, you can’t forget what
you’re ultimately trying to do – sell your products and services.

Content creation alone is not enough, no matter how much people like it. In
other words, you need to create content that works as marketing.




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