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Summary Research IBL Year 2

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 174 views  2 purchases
  • Course
  • Research Year 2
  • Institution
  • Hogeschool Rotterdam (HR)

Hallo fellow IBL student, This is a year 2 International Business and Languages research summary. This research summary is for those who want to strictly prepare for exams! It is made to help you pass only covering important things. The information in this summary comes from the Burns and Bush Ma...

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Last document update: 8 year ago

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Document information

  • No
  • Partially
  • September 23, 2016
  • September 23, 2016
  • 23
  • 2016/2017
  • Summary

Subjects

  • research year 2
  • research ibl year 2
  • research
  • market research
  • market research year 2
  • burns and bush
  • burns bush

Written for

  • Hogeschool Rotterdam (HR)
  • International Business and Languages
  • Research Year 2
All documents for this subject (1)

2  reviews

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By: Barbs3 • 6 year ago

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By: anastasiyadelicaat • 7 year ago

Great summary!

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Research Year 2




Applied research versus fundamental research
Fundamental research is conducted to expand our knowledge. Gathering knowledge for
knowledge’s sake. Applied research is conducted to solve specific problems.

Validity and reliability; objectivity and representativeness;
Validity is the extent to which the data that you collected/examine provides you with the
information that you need to answer your research question.

Reliability is making sure that the method of data gathering lead to consistent results. on then
is the research reliable.

Eleven steps of research process
Step 1: Establish the need for marketing research
Step 2: Define the problem
Step 3: Establish research objectives
Step 4: Determine research design
Step 5: Identify information types and sources
Step 6: Determine methods of accessing data
Step 7: Design data collection forms
Step 8: Determine the sample plan and size
Step 9: Collect data
Step 10: Analyze data
Step 11: Prepare and present the final research report

Nominal = is a label lie m/f, agree/disagree, true/false
Ordinal = ranking is possible, how happy are you?
Scale = distance between levels are known.

1

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