Essay discussing popular culture and consumerism through the analysis of an advertisement
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Course
Analysing Film And Television (CS100)
Institution
University Of Cape Town (UCT)
I received over 80% for this paper. This paper discusses popular culture and consumerism through an investigation of an advertisement in the South African mass media. This paper briefly discusses the history of pop culture and consumerism as well as explains key theoretical terms and ideologies as...
REPRODUCING THE SIGN: VISUAL CULTURE AND CONSUMERISM
Course Code: CS100 Module: 3
Coordinator: Larita Engelbrecht Submission 22 August 2022
date:
Student name: Kathryn Brown Student 22010
number:
An investigation of Popular culture and Consumerism
through an analysis of the Checkers “ We’re making our
business better for the planet” advertisement.
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Student name Student number Student signature
Kathryn Brown 22010 kb
Course Module Lecturer
cs100 3 Larita Engelbrecht
, Table of Contents
List of Figures 4
Introduction 1
Popular Culture and Consumerism 1
The rise and development of Consumer Culture 1
Consumerism in advertising and mass media 2
Popular Culture 3
Analysis 4
Visual Culture 4
Analysis of the Checkers advertisement “We’re making our business better for our
planet” 4
Conclusion 6
Bibliography 8
Appendix: Images 9
Appendix: checklist 10
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