Exam (elaborations)
Comms 230 BYU Robinson Advertising Final Definitions Of Terms
- Course
- Comms 230 BYU
- Institution
- Brigham Young University
Executive Summary CORRECT ANSWER a short summary of the advertising campaign, target market, advertising strategy, creative strategy, promotions, and IMC, and media plan. Gives the client an abbreviated look at the campaign without having to read the whole book. this should be written in a way that...
[Show more]