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MFT: MBA FINAL EXAM 2023
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MFT: MBA FINAL EXAM 2023...
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MFT MBA FINAL EXAM 2023 The focal point of all marketing activities is - ANSWER customers The marketing mix is known by what other name? - ANSWER the four Ps Goods, services, or ideas offered in the exchange with customers are dealt with under the _____ category of the marketing mix - ANSWER product Making the product available to the customer in the right quantities and locatio ns when the customer wants them is the definition for which of these marketing mix vari able? - ANSWER place Many people equate advertising with marketing. While advertising is an importan t part of the marketing process, it is actually a tool utilized under which category of the marketing mix? - ANSWER promotion The study and assessment of forces outside the organization is function of ___ and ____ - ANSWER opportunities and threats The forces that may be evaluated in the analysis of the environment may in clude - ANSWER political/legal, economic, sociocultural, and technological Which of the following is the first step in undertaking a market research project? - ANSWER problem definition A fancy word for "observation" is ___ - ANSWER ethnography In order for a market to exist, there must be - ANSWER a need/desire for the pro duct, the ability to afford the product, and the willingness to purchase The 3 basic segmentation strategies available to marketers are undifferentiated, concentrated and ___ - ANSWER differentiated When Henry Ford introduced the Model T, he offered only one model in one color a s a way to provide "transportation for the masses." Alfred P Sloan, President of Gen eral Motors, offered the Chevrolet as an affordable starter car, the Buick as a car for those who could afford more features and amenities, and the Cadillac as the ultimate lux ury car for those who wanted to show the world they had "arrived." Henry Ford's market segmentation strategy used the ___ approach, while Alfred P Sloan's strategy used the ___ approach. - ANSWER undifferentiated; differentiat ed The 5 steps of the Consumer Decision - ANSWER Making process, in order are - problem recognition, information search, evaluation of alternatives, purchase, post-purchase evaluation The 2 types of purchases are consumer and business. The primary distinguishing factor between the 2 is - ANSWER the purchaser's intended use of the product The 4 categories of business markets are - ANSWER producer, reseller, government, institutional One key advantage of using secondary data instead of primary data is - ANSWER secondary data is usually less expensive The variables that can be used to segment consumer markets are - ANSWER demographic, psychographic, geographic, and behavioristic That part of the brand which can be spoken is the - ANSWER brand name The Golden Arches of McDonald's are recognized worldwide. This symbol is an example of a - ANSWER brand mark The XYZ Automotive Corporation has just introduced a new car that runs on vegetable oil. Sales are increasing but profits are negative. The company is investing a great deal in research and development and to generate interest in the new car. These circumstances indicate the car is in the ___ stage of the Product Life Cycle. - ANSWE R introduction What is Historical Cost? - ANSWER The initial value of an asset. What is included in the historical cost? - ANSWER 1. The purchase price 2. All costs o f getting it to your business (transportation costs) 3. All the costs of getting it ready for your intended use. (preparation costs) Under the accrual basis, when should revenue be recorded in your financial statement? - ANSWER When it is "earned". When is the earning process complete in a sale transaction? - ANSWER When th e legal title to the item is transferred from the seller to the buyer. When is the earning process complete in a service transaction? - ANSWER When th e work is substantially complete - i.e. the customer would be willing to pay for the services which have been provided. Explain "Matching" - ANSWER After revenues have been recorded in the ap propriate period they are earned, then all the costs related to that revenue should be reporte d as an expense in the same period.The benefits of buying summaries with Stuvia:
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