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P1 - Explain ...
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Unit7 – Mobile Apps Development
Contents
P1: Explain how the purpose of a mobile app and the needs, preferences and characteristics of the
user affect its design and the provided features................................................................................1
Purpose of Instagram:........................................................................................................................2
Purpose of Tik tok:.............................................................................................................................2
User needs of Instagram:...................................................................................................................2
User needs of Tik Tok:........................................................................................................................3
User preferences for Instagram:........................................................................................................3
User preferences for Tik Tok:.............................................................................................................3
User Characteristics for Instagram and Tik Tok:.................................................................................4
P2: Explain the impact of current technologies on the design and implementation of mobile apps. 4
M1: Analyse how the implementation and design of mobile apps is affected by the intended user,
current technologies, and the purpose of the app............................................................................5
Intended User:...................................................................................................................................5
Current technologies:........................................................................................................................5
Purpose of the App:...........................................................................................................................6
D1: Evaluate how the effectiveness of mobile app implementation and design are affected by the
intended user, current technologies and the purpose of the app.....................................................6
Instagram:..........................................................................................................................................6
Tik Tok:..............................................................................................................................................7
Reference:.........................................................................................................................................8
Unit 7 (Part A)
INVESTIGATING MOBILE APPS
P1: Explain how the purpose of a mobile app and the needs,
preferences and characteristics of the user affect its design and the
provided features.
A smartphone app, also known as a mobile app or generally an app. It is a software or
computer application designed to run on mobile device such as a smartphone or tablet.
There are multiple uses of different applications and the users use those applications for
different purposes. For example, there are social media applications which are used for
various purposes. I am going to explain about two different social media applications which
are Instagram and Tiktok.
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, Unit7 – Mobile Apps Development
Instagram Tik Tok
Purpose of Instagram:
Instagram is a mobile application which is owned by Facebook currently. It is a photo and
video sharing social media networking service. Each post by the user appears on the
followers feed and can also be viewed to the public when it is hash tagged. Individual users
post and shares the story to let the followers know about their daily life. It is also widely
used to communicate with the family members and friends. This photo sharing application
gives the opportunity for businesses to open a free business page to let them promote their
brands and products.
Purpose of Tik tok:
Tik Tok is a social media platform to create, share and discover short music videos. It can be
called the digital aged Karaoke version. A mix of music, lip sync videos and micro video
contents are created and posted in this application. This application is famous to the young
community. If someone creates a video which is creative or has any other element to make
people entertain gets viral in the ‘for you’ page of Tik Tok. A lot of young influencers has
become famous on Tik Tok and they are earning money for their content because of getting
sponsorship and brand deals. Businesses are promoting their products using this free video
sharing app with the help of famous creators.
User needs of Instagram:
Instagram is a completely visual platform. Unlike other social media applications, it relies
both on text and share videos or pictures to their audience. The user needs of the individual
users and businesses are different from each other. The individual users use the application
to communicate with their family or friends, getting updates about the day-to-day life of
their role models or inspiration. Watching short funny videos or educative videos. Share the
pictures or videos which can be edited in the same application. Getting to know about latest
products of needs for themselves. Acknowledging the current situation of the world etc.
The businesses use the application to promote their business products and brands for free,
they can understand which product is getting the attention of the individual users of
Instagram and make their strategies accordingly. They get to know about their competitors,
what are the demanded products in the Instagram markets, the Instagram models gets their
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