Business Research Methods Qualitative (E_IBA2_BRML)
Institution
Vrije Universiteit Amsterdam (VU)
The Qualitative Business Research Methods Course Summary and 88 Practice Questions for International Business Administration students at the Vrije Universiteit (VU) is the perfect study resource for students who are looking to deepen their understanding of qualitative research methods and improve t...
Business Research Methods Qualitative (E_IBA2_BRML)
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BrmII - Qualitative Knowledge Clip Notes + Practice Questions
, BrmII - Qualitative Knowledge Clip Notes + Practice Questions
Module A
Interpretivist/Constructivism approach (focus of this course):
- Data is constructed with participants.
- Data is expressed in language
- It is ‘Subjective’
- It is linked to context
- It is seeking for evidence of meaning
Methods for gathering interpretations (interpretivist approach):
- Interviews
- Ethnography
- Case studies
- Document analysis
- Focuses on the ‘emic perspective,’ the insider's perspective that comes from
within the culture where the project is situated
Positivist approach (quantitative):
- Data is collected from the ‘real’ world
- Data is expressed in numbers
- It is ‘Objective’
- It is generalizable
- It is seeking for evidence of frequency.
Methods for collecting frequency:
- Surveys
- Polls
- Questionnaires
- Content analysis
- It is concerned with eliminating bias
- Researcher’s influence is minimized
- It focuses on the ‘etic perspective’ => The outside perspective
, BrmII - Qualitative Knowledge Clip Notes + Practice Questions
Deductive logic = ‘Top-down reasoning’
A precise and well-ordered system.
Aim = To provide definite support for a conclusion. It shows a conclusion that
must be true.
Theory → Hypothesis → Observation → Confirmation
Inductive logic = ‘Bottom-up’ reasoning’
Can show that a conclusion is probably true.
Observation → Pattern → Tentative Hypothesis → Theory
Tentative Hypothesis relates to what you think might be going on.
, BrmII - Qualitative Knowledge Clip Notes + Practice Questions
Module B
Grounded Theory Research:
When you are developing a theory grounded in data from the field.
You are studying a process, an action, or an interaction involving many
individuals.
The aim = to generate or discover a theory that helps explain practice or provides
a framework for further research.
Use Grounded Theory Research when:
- New phenomenon
- Little existing theory
- Untested samples
Ethnographic Research:
When you are describing and interpreting the shared patterns of a culture-sharing
group.
You are studying a group that shares the same culture.
Case Study Research:
When you are developing an in-depth description and analysis of a case or
multiple cases and you provide an in-depth understanding of the case/cases.
You are studying:
- An event
- A program
- An activity
- Or more than one individual.
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