Typically,datahasatimeorientation,too.Forexample,pastdataiscollectedforperformancereports,andcurrent
dataiscollectedforoperationalreports.Inaddition,futuredataispredictedforbudgetsorcashflowreports.Data
canalsobecollectedindifferentforms,suchasaggregated(e.g.,subtotalsforcategoriesofinformation)or
disaggregated(e.g.,itemizedlists).Anorganizationmightwantdisaggregateddatatoanalyzesalesbyproduct,
territory,orsalesperson.Aggregateddatacanbeusefulforreportingoverallperformanceduringaparticularsales
quarter,forexample,butitlimitstheabilityofdecisionmakerstofocusonspecificfactors.
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