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Summary Chapter 7 notes SLK120

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These notes are compiled using the textbook, lecture notes, and study outcomes. They are easy to understand and include diagrams. All of the visual material used in the textbook and in lectures are also included.

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  • Chapter 7
  • January 31, 2023
  • 20
  • 2022/2023
  • Summary

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By: DanielaNason • 1 year ago

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© Ane Venter




Chapter 7
Key Processes in Memory




1

,© Ane Venter
Introduction
→ Tip-of-the-tongue phenomenon:
○ Feeling like the forgotten information is just out of reach
○ Forgetting a word but remembering the first letter of the word or what it sounds like
○ When you cannot remember a term that you are certain you know (like in exams)
○ Words usually come to you at a later stage
→ Memory entails more than taking in information and storing it in some mental compartment
→ 3 Key questions regarding memory:
a. How does information get into memory? (Encoding)
b. How is information maintained in memory? (Storage)
c. How is information pulled back out of memory? (Retrieval)
→ Encoding:
○ Involves forming a memory code
○ Usually requires attention
→ Storage:
○ Involves maintaining encoded information in memory over a period of time
○ Information storage not enough to guarantee you will remember something
→ Retrieval:
○ Involves recovering information from memory stores
○ Research concerned with retrieval includes study of how people search memory + why some
retrieval strategies are more successful than others

PROCESS ENCODING STORAGE RETRIEVAL

DEFINITION Involves forming a memory Involves maintaining encoded Involves recovering
code information in memory over information from memory
time stores

ANALOGY TO
INFORMATION
PROCESSING
BY A
COMPUTER
Entering data through a Saving data files on a hard Calling up the files and
keyboard disk displaying data on a monitor




Encoding: Getting Information into Memory

1. The role of attention
2. Levels of processing
3. Enriching encoding


2

, © Ane Venter
1. The Role of Attention
→ When people are forced to divide their attention between memory processing and some other task =
large reductions in memory performance seen
→ Divided attention can have a negative impact on variety of tasks
→ Multitasking:
○ Brain can only handle 1 attention-consuming task at a time
○ People switch attention back and forth between tasks rather than processing them simultaneously
○ Cost of divided attention = profound implications
 Like talking on the phone while driving
- Cell phone conversations are more distracting than conversations in the car
- Passengers can adapt their conversations depending on the traffic + provide assistance to
the driver
○ There is variability in how well people can multitask
○ Age plays a role in the success of multitasking
 People over 60 find it more difficult to remember after a task has been interrupted compared to
younger people



2. Levels of Processing
→ Attention = critical to the encoding of memories
→ Not all attention is created equal – can attend to things in different ways / focus on different aspects of
stimulus input
→ Qualitative differences in way people attend to information – important factors that influence how much
we remember
→ Fergus Craig and Robert Lockheart
○ Proposed incoming information can be processed at different levels
○ Maintained that in dealing with verbal information – people engage in 3 progressively deeper levels
of processing
a. Structural encoding
b. Phonemic encoding
c. Sematic encoding


Level of Processing Type of encoding Example of questions to elicit
appropriate encoding

Structural Encoding:
Is the word written in capital
Shallow Processing Emphasises the physical
Depth of Processing




letters?
structure of the stimulus

Phonemic Encoding:
Does the word rhyme with
Intermediate Processing Emphasises what a word weight?
sounds like

Semantic Encoding: Would the word fit in the
Deep Processing Emphasises the meaning of sentence?
the verbal input “He met a _____ on the street”

3

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