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Samenvatting Travel Accommodations
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Samenvatting Travel Accommodations (compleet)
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Samenvatting Travel AccommodationsHoofdstuk 1: Accomodation Trends
Verschillende trends:
- Campervan
- Glamping
- Workation & bleisure
- Staycation
Camping vs Glamping
- back to basics - more luxurious
- do-it-yourself (set up a tent) - just step in
- shelter against rain and wind control - strong shelter, temp. control
- smallest surface - larger surface
- only for sleeping, not for living - sleeping + (small) living
- easy to move - not easy to move, fixed
- limited lifetime - longer lifetime
Glamping is about turning locations of remote beauty and wilderness into luxurious and experiential
destinations “tented” living concept).
Main features:
- unique locations, close to nature
- modern conveniences
- exploring natural beauty
- luxury / bedding & sheets / chandeliers / sheepskin rugs / private bath toiletries / (mostly)
shower, bath
- F&B dining facilities: al fresco dining, slow cooking
- unique recreation activities and active experiences
- pest & bug control
- (mostly) own kitchen and fridge
- facilities such as TV / WiFi
Reasons for success for guests and owners:
- to differentiate their position from their competitors
- create a unique selling proposition
- use of hybrid flexible structures
- out of the box concept / simplicity / one with nature
- available for different budgets, premium pricing possible
- very popular in Asia, Australia, Africa, the Middle East and North America
- creating unique and active experiences
- community feeling
- escapisme to reconnect
- fast go-to-market
Glamping examples:
- Cabins
- Trailers & hybrid tiny houses
- Yurt
- Indian teepee / Tipi
- Safari tent
- Tree houses
- Domes
,Cabins → already set up solid timber walls or log shelters
Trailers & hybrid tiny houses
Yurt → Mongolian nomad tent, a large round traditional tent
Indian Teepee / Tipi → a tent, traditionally made of animal skins upon wooden poles
,Safari Tent → inspired on lodging in South Africa
Tree Houses → in wood
Domes → round light structures, cost-efficient
Workation (work & vacation) is a vacation that combines business and leisure.
Why is it currently so popular:
- with internet connection and laptop many people can work anytime anywhere
- more homeworking (during and after Covid lockdown)
- better than a virtual background
- no domestic / household tasks
- new work-life balance
- working in the day, relaxing at night, without spending ‘vacation days’
- inspiring surroundings, give you energy, stimulate creativity
, How hospitality adapts to allow workation:
- functional desk, natural light
- excellent wifi
- ample power outlets
- quiet location, no noice
- on-property business facilities (printing, scanning)
- day-use of guestroom possible
- co-working space for colleagues
Bleisure (business & leisure) refers to a trend of businesspeople to add some sightseeing to a trip.
Staycation (stay & vacation) is a period in when you stay home and participates in leisure activities
whitin day trip distance of their home without overnight accommodation. Now also taking a holiday in
your own country instead of travelling abroad.
Either:
- Stay at home + day trips
or
- Holiday nearby
Why is staycation popular:
- Sustainable way of travelling
- Cheaper
- (No other choice during Covid border closure)
Staycations remain important after the Covid period.
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