Summary
Summary Important roles and Business Strategies
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Main primary role of the CEO, Marketing plan, key elements, and definitions of primary and secondary data
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Whatistheprimaryroleof a Ceo andwhich ofthefivestakeholders shouldshefocusprimaryonandWhyLongterm profitablegrowth
2 Consumer They will be bringing revenue and profit tothe company
3 Investorsowners etc will not
they getpayback ifthere is notprofit
Listandexplaintwocore functionthatsupportgettingandkeeping customers
Innovation constantly adapting tothe marketplace
astheirchangeneed remain competitive
Marketing Message andlook fortheconsumer rightplace
The eight step inthemarketing plan discussed inclass
1 MissionlaVision S
III
2 A
Situation 6 Implement
7 Evaluarte
Develop and communicate sustainableconsumer in anethical manner
Marketing
Threekeyelements that business strategy isderivedfrom
Resources Capital employee andmarket
Twoprimary waysto develop competitiveadvantage
howcostleader la Differentiator
What is the mostimportantstepinthemarketing Researchprocess
Define Research problem
Defineprimary and SecondaryData
Primarydata is information that yougatherfromconsumer and Secondarydata
cannot general answertheprimary question it is helpfulbutnotprovide complete question
y
IBBIS World is an secondary
TheStepsofconsumerdecisionmakingprocess
1 Need
2 Research
5 Consideration
4 Conversion
5 Postpurchaseevaluation
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