MARK 201 CHAPTER 4 - QUESTION AND ANSWERS TEST BANK INTRODUCTION TO MARKETING (CONCORDIA UNIVERSITY) 2023 A+ GRADER EXAM SOLUTION
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INTRODUCTION TO
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Concordia University (
)
Book
Introduction to Marketing
MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.
1) calls for meeting the present needs of consumers and businesses while also preserving or 1) enhancing the ability of future generations to meet their needs.
A) Innovation
B) The sustaina...
mark 201 chapter 4 question and answers test bank introduction to marketing concordia university 2023 a grader exam solution
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MARK 201 CHAPTER
4 - QUESTION AND
ANSWERS TEST
BANK
INTRODUCTION TO
MARKETING
(CONCORDIA
UNIVERSITY) 2023 A+
GRADER EXAM
SOLUTION
,Studocu is not sponsored or endorsed by any college or university
, lOMoAR cPSD| 6353920
Exam
Name
MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.
1) calls for meeting the present needs of consumers and businesses while also preserving or 1)
enhancing the ability of future generations to meet their needs.
A) Innovation
B) The sustainable marketing concept
C) The strategic planning concept
D) Consumerism
E) Environmentalism
2) All of the following are concepts that define the needs of consumers and/or businesses EXCEPT? 2)
A) Sustainable marketing concept
B) Societal marketing concept
C) Strategic planning concept
D) Marketing concept
E) Consumer business concept
3) The is specifically focused on future company needs only. 3)
A) consumer business concept
B) marketing concept
C) sustainable marketing concept
D) societal marketing concept
E) strategic planning concept
4) The is specifically focused on the future welfare of consumers only. 4)
A) marketing concept
B) societal marketing concept
C) consumer business concept
D) sustainable marketing concept
E) strategic planning concept
5) McDonald's "Balanced, Active Lifestyle" initiative has added healthy food options to its menu, 5)
phased out traditional artery- clogging trans fats, launched a major multifaceted education
campaign, and addressed environmental issues. "Balanced, Active Lifestyle" best exemplifies
which concept?
A) societal marketing concept
B) consumer business concept
C) sustainable marketing concept
D) strategic planning concept
E) marketing concept
1
, lOMoAR cPSD| 6353920
6) Many critics charge that the marketing system causes to be higher than they would be 6)
under more "sensible" systems.
A) product safety measures
B) imports
C) exports
D) employee morals
E) prices
7) Critics charge that intermediaries _ _. 7)
A) are too few in number
B) underprice their services
C) are too competitive
D) are inefficient
E) provide only necessary services
8) A long- standing charge against intermediaries is that they mark up prices beyond the . 8)
A) resale value
B) delivery charges
C) promotion cost
D) value of their services
E) going market price
9) A heavily promoted brand of flu medicine sells for much more than a virtually identical 9)
store- branded product. Critics would likely charge that promotion for the branded flu medicine
adds only _ to the product rather than functional value.
A) strength
B) quality
C) consistency
D) informational value
E) psychological value
10) Marketers respond to charges of high advertising and promotion costs that unnecessarily increase 10)
retail prices by arguing all of the following factors EXCEPT?
A) Advertising and promotion adds quality to the product.
B) Advertising and promotion adds value by informing potential buyers of the availability and
merits of a brand.
C) Advertising and promotion make consumers feel wealthy.
D) Advertising and promotion make consumers feel attractive.
E) Advertising and promotion is necessary for a firm to match competitors' efforts.
11) Dan's Drugstore sells consumers medicine for twenty dollars that only costs two dollars to make. 11)
The store is guilty of .
A) false advertising
B) redlining
C) deceptive promotion
D) excessive markups
E) deceptive packaging
2
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