100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
MARK 201 Chapter 3 - question bank Introduction to Marketing (Concordia University) course exam questions and answers 2023 $11.49   Add to cart

Exam (elaborations)

MARK 201 Chapter 3 - question bank Introduction to Marketing (Concordia University) course exam questions and answers 2023

 18 views  0 purchase
  • Course
  • Institution
  • Book

MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question. 1) You are directed to study the actors close to the company that affect its ability to serve its 1) customers- departments within the company, suppliers, marketing intermediaries, customer ma...

[Show more]

Preview 3 out of 30  pages

  • January 8, 2023
  • 30
  • 2022/2023
  • Exam (elaborations)
  • Questions & answers
  • Unknown
avatar-seller
lOMoAR cPSD| 6353920




MARK 201 Chapter 3 -
question bank Introduction
to Marketing (Concordia
University) course exam
questions and answers
2023

,
, lOMoAR cPSD| 6353920




Exam

Name



MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.

1) You are directed to study the actors close to the company that affect its ability to serve its 1)
customers- departments within the company, suppliers, marketing intermediaries, customer
markets, competitors, and publics. What are you studying?
A) the marketing environment
B) the microenvironment
C) the demographic environment
D) the global environment
E) the macroenvironment

2) Which of the following terms is used to describe the factors and forces outside marketing that affect 2)
marketing management's ability to build and maintain successful relationships with target
customers?
A) strategic planning
B) the cultural environment
C) the marketing environment
D) target markets
E) the marketing mix

3) You are directed to study the demographic, economic, natural, technological, political, and cultural 3)
factors that are larger societal forces affecting your company. What are you studying?
A) the internal environment
B) the marketing mix
C) the global environment
D) the macroenvironment
E) the microenvironment

4) Which of the following is NOT a type of factor in a company's macroenvironment? 4)
A) political
B) demographic
C) competitive
D) economic
E) technological

5) All of the groups within a company are called the . 5)
A) internal environment
B) diversity
C) climate
D) range
E) culture




1

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller smartzone. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $11.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

72042 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$11.49
  • (0)
  Add to cart