MARK 201 INTRODUCTION TO MARKETING CHAPTER 1 (CONCORDIA UNIVERSITY) COMPLETE COURSE EXAM TRIAL QUESTIONS AND ANSWERS SOLVED SOLUTION
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Introduction to Marketing
MARK 201 INTRODUCTION TO MARKETING CHAPTER 1 (CONCORDIA UNIVERSITY) COMPLETE COURSE EXAM TRIAL QUESTIONS AND ANSWERS SOLVED SOLUTION
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MULTIPLE CHOICE. Choose the one alternative tha...
mark 201 introduction to marketing chapter 1 concordia university complete course exam trial questions and answers solved solution
mark 201 introduction to marketing
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lOMoAR cPSD| 6353920
MARK 201 INTRODUCTION
TO MARKETING CHAPTER 1
(CONCORDIA UNIVERSITY)
COMPLETE COURSE EXAM
TRIAL QUESTIONS AND
ANSWERS SOLVED
SOLUTION
,
, lOMoAR cPSD| 6353920
Exam
N ame
MULTIPLE CHOICE. Choose the one alternative that best completes the statement or answers the question.
1) All of the following are accurate descriptions of modern marketing, EXCEPT which one? 1)
A) Selling and advertising are synonymous with marketing.
B) Marketing is the creation of value for customers.
C) M arketing involves satisfying customers' needs.
D) M arketing is managing profitable customer relationships.
E) M arketing is used by for- profit and not- for- profit organizations.
2) According to the opening scenario, the Tide marketing team is MOST concerned about which of the 2)
following?
A) maintaining its brand share
B) advertising their product's benefits
C) comparing the effectiveness of their product to other brands
D) incorporating consumer- generated marketing in the marketing mix
E) fostering customers' emotional connections with their product
3) A ccording to management guru Peter Drucker, "The aim of marketing is to ." 3)
A) make sell ing unnecessary
B) create customer value
C) sell products
D) identify customer demands
E) set realistic customer expectations
4) is defined as a social and managerial process by which individuals and organizations 4)
obtain what they need and want through value creation and exchange.
A) Selling
B) Negotiating
C) Bartering
D) Advertising
E) M arketing
5) Which steps of the five- step marketing process are about understanding customers, creating 5)
customer value, and building strong customer relationships?
A) the first three only
B) the first four only
C) the first two only
D) the last four only
E) the last three only
6) According to the simple five- step model of the marketing process, a company needs to 6)
before designing a customer- driven marketing strategy.
A) construct key components of a marketing program
B) build profitable relationships with customers
C) use customer relationship management to create full partnerships with key customers
D) determine how to deliver superior value
E) understand the marketplace and customer needs and wants
1
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