lOMoAR cPSD|6353920 WGU QGT1 (WGU QGT1) BUSINESS MANAGEMENT CAPSTONE BUSINESS PLAN (WESTERN GOVERNORS UNIVERSITY) 2023 Old Dominion Satellite Solutions, LLC Business Plan A. Executive Summary ................................ ................................ ................................ ............... 4 A1. Company Identification ................................ ................................ ................................ ........ 4 A2. Mission of the Company ................................ ................................ ................................ ...... 4 A3. Business Goals ................................ ................................ ................................ ..................... 4 A4. Keys to Success ................................ ................................ ................................ .................... 5 B. Company Summary ................................ ................................ ................................ ............... 6 B1. Industry History ................................ ................................ ................................ .................... 6 B2. Legal Form of Ownership ................................ ................................ ................................ ..... 8 B3. Location and Facilities ................................ ................................ ................................ .......... 9 B4. Management Structure ................................ ................................ ................................ ........ 10 B5. Products and Services ................................ ................................ ................................ ......... 12 C. Market Analysis ................................ ................................ ................................ ................... 13 C1. Target Market ................................ ................................ ................................ .................... 13 C2. Industry Analysis ................................ ................................ ................................ ............... 13 C3. SWOT Analysis ................................ ................................ ................................ ................. 15 D. Market Strategy ................................ ................................ ................................ ..................... 18 D1. 4Ps ................................ ................................ ................................ ................................ ..... 18 D2. Price List ................................ ................................ ................................ ............................ 22 D3. Promotional Strategy ................................ ................................ ................................ ......... 23 D4. Sales Forecast ................................ ................................ ................................ .................... 24 E. Implementation Strategy ................................ ................................ ................................ ....... 26 E1. Overall Strategy ................................ ................................ ................................ .................. 26 E2. Monitoring Plan ................................ ................................ ................................ .................. 27
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