UCLA Comm 10 Final exam 2022/2023 with 100% correct answers
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What are the 4 functions of mass media?
Content
Medium
Manifest
Latent
What is Content?
the media functions as a source of information
ex: during elections: newspapers
- give you information about election, candidates, etc.
- key in helping one vote
ex: influencing on how you dr...
UCLA Comm 10 Final
What are the 4 functions of mass media? correct answerContent
Medium
Manifest
Latent
What is Content? correct answerthe media functions as a source of information
ex: during elections: newspapers
- give you information about election, candidates, etc.
- key in helping one vote
ex: influencing on how you dress by weather
- key: specific information you get on weather
What is Medium? correct answerthe main function of the media lies within the elements of the medium
itself
ex: going to the movies on a first date in order to avoid having to talk a lot and thus giving each other a common ground to talk about
What is Manifest? correct answerthe function of the media that is obvious
ex: read a book because one is interested in the plot
What is Latent? correct answerthe function of the media that is hidden, unintended ex: listening to radio during breakfast to avoid talking to husband
What are the 6 (Societal) Functions of Mass Media? correct answerStatus Confirm
Pass on/Enforces traditions, norms, values
Narcotizing Effect
Services Political System
Create Social Cohesion
Services Economy
How does it Confirm Status? correct answerMedia confirms status of organization, people, event by reporting on them; thus making them important
- media legitimizes people/issues
ex: Gay student killed: media covered; gay rights got covered
How does it Pass on/Enforces traditions, norms, values? correct answerMedia tells what's right and what's wrong
- certain news tells what to do and makes sure you follow them
- usually mass media upholds status quo
- giving homogenizing effect
ex: man doesn't pay taxes: story comes out then he went to jail
How does it have a Narcotizing Effect? correct answernarcotics: destroys senses
- media blinds and distorts our senses; thus, failing to support critical thinking
ex: media floods us with information so much that we're numb and don't have time to carefully consider
- makes us apathetic; thus, failing to raise critical questions and thinking How does it service Political System? correct answerleaders use mass media to address public
ex: tells you what's happening on your news feed
- learn what candidates say helps political system work
How does it create Social Cohesion? correct answerbrings us together
- gather around particular social website ex: jumps online to see what's going on
during dramatic crisis
ex: 9/11 -- victims, volunteers
being alone --> scared
watching TV --> brings together
How does it service Economy? correct answerhelps economy work with business/market reports
- advertising makes capitalist economy work
- sells products = more jobs
- use internet for commerce
What are the 8 functions of Mass Media served for individuals? correct answerGuide our Behavior Guide our Understanding
Professional Tool
Develop Self Concept
Facilitate Social Interactions
Substitute for Social Interaction
Emotional Release
Ritualizes our Lives How does it guide our behavior? correct answerwhat we learn from the media can influence our actions
ex: watching movies and seeing how they behave in dates; thus, influencing one's behavior in dates
How does it guide our understanding? correct answermedia can influence how we think about the world
- gives us a grasp on the world
ex: Mean World Syndrome
- mass media makes viewers believe that the world is more dangerous than it actually is
- you used to take walks, but TV made you think that it was scary; thus, not wanting to walk anymore and just staying inside
How is it a professional tool? correct answermedia helps careers
ex: lawyer read law journal to help in career
- internet allows people to come together (linkedin.com)
How does it develop self concept? correct answermedia can influence how you think about yourself
- identification: create concepts about yourself (who are your role models?)
ex: watching grey's anatomy: wants to become a doctor
How does it facilitate social interactions? correct answermediates ex: social media (twitter, facebook) brings people together
How does it substitute for social interactions? correct answerconnects with people through media
- gives you indirect companionship
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