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STR 581 WEEK 6 FINAL STRATEGIC PLAN (STUDY GUIDE)

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STR 581 WEEK 6 FINAL STRATEGIC PLAN (STUDY GUIDE) Final Strategic Plan-Phase 3, Team A STR/581 March 13, 2017 Table of Contents: • Executive Summary 3 • Company Background… 4 • Mission Statement 4 • Vision Statement 5 • Value Statement 6 ...

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  • December 10, 2022
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Running Head: FINAL STRATEGIC 1
PLAN


STR 581 WEEK 6
FINAL STRATEGIC
PLAN (STUDY
GUIDE)




Final Strategic Plan-Phase 3, Team
A STR/581
March 13, 2017




Table of Contents:


• Executive Summary..................................................................................3


• Company Background…..........................................................................4


• Mission Statement...................................................................................4


• Vision Statement.....................................................................................5


• Value Statement......................................................................................6


• Environmental Scan…............................................................................7


• Internal and External Environmental Analysis.......................................7

,FINAL STRATEGIC PLAN 2

• Strategic Recommendation…................................................................10


• Implementation Plan…..........................................................................11


• Organizational Change Management Strategies.....................................12


• Risk Management Plan….......................................................................13


• Conclusion…..........................................................................................15


• References................................................................................................16

, FINAL STRATEGIC PLAN 3




Executive Summary


Amazon is one of the most well-known web based businesses. Jeff Bezos founded

Amazon July 5, 1994, the company is based in Seattle the company serves customers worldwide.

In becoming one of the most successfully e-commerce companies Amazon focuses on offering

convenience, the best prices, as well as a great selection on every product available. Amazon

started as an online bookstore but diversified quickly into adding other items Amazon carries a

variety of products the includes clothes, jewelry, books, health care products, and much more.

Amazon is a leader in the e-commerce that continues to blossom (Schneider, 2017). Amazon

faces challenges when it comes to changes in the market, consumers demand, demographics,

ethical issues, and shipping cost (McKevitt, 2016). Amazon introduced Prime and really spiked

in numbers there are 54 million members in the U.S that spends about $1,100 every year

compared to $600 every year of those that are not members in the statistics taken in the fourth

quarter of 2015. Prime has sparked millions of interest in shopping with Amazon, which is

allowing them to be a leader in the e-commerce industry. Amazon’s has expanded in technology

tremendously and can supply the needs of every customer from advantages of PRIME members,

fire stick, food services, books, electronics, kindle electronic books, merchandise, and many

more innovations that generate revenue for the company (Kline, 2016). Amazon’s future

depends on their willingness to stay tech savvy as competing e-commerce companies. Amazon’s

application is another advantage of the company that allow Amazon to see the fruits of their

labor for the members that are loyal to the company and receiving products in the time frame

they are promised. Even though as customers know that there may be conflict, Amazon works

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