Global market is all about to deal internationally through manufacturing and
selling desired products or services. There is wide range of competitors from different
countries having their strong goodwill of brand
P1 Analyze key factors that drive global commerce and trade
TASK2
P2 Complexity of strategic challenges to be faced when operating in global environment
, TASK 3
P3 Impact of globalization P4 Evaluate influence of ethical and sustainable globalization on
organizational functions
TASK4
P5 Different ways of decision making to work effectively in global context
P6 Various method to internationalization may adopt including key barriers
CONCLUSION
REFERENCES
INTRODUCTION
Global market is all about to deal internationally through manufacturing and
selling desired products or services. There is wide range of competitors from different
countries having their strong goodwill of brand. It is very difficult to enter in global
market and survive their successfully. Global business environment can be described as
including several kind of factors such as political, economic, environmental, socio-
cultural and so on (Tayur, Ganeshan and Magazine, 2012). These elements arises
various issues or problems while operating in global market so that it is necessary to
take care of all of them. This report is based on Ramada which deals in hotel industry to
provide better services in London. Key factors like cost, competition etc. driving global
commerce and trade will be explained in this assignment. Strategic challenges while
operating in international market and impacts of globalization on organizational aspects.
Various method of effective decision making is necessary to perform task efficiently.
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