100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Summary MG 495 Live Case Analysis: Coca Cola. Complete $13.49   Add to cart

Summary

Summary MG 495 Live Case Analysis: Coca Cola. Complete

 1 view  0 purchase
  • Course
  • Institution

Summary MG 495 Live Case Analysis: Coca Cola. Complete

Preview 3 out of 18  pages

  • November 17, 2022
  • 18
  • 2022/2023
  • Summary
avatar-seller
Running Head: Live Case Analysis: Coca Cola




Source: http://www.worldofcoca-cola.com/wp-content/themes/1070032_worldofcocacola/img/logo_round.png




Live Case Analysis
COCA COLA COMPANY



Talesha Martin, Jacquelyn Medina, Terrence Miller, Michael Muniz, and Juan Mata
| MG 495 | December 11, 2016

, 1
Live Case Analysis: Coca Cola

TABLE OF CONTENTS

 Executive summary ……………………………………………………………………. 2
 Historical overview…………………………………………………...……………..…. 3
 Analysis of economy and industry…………………………...………………………… 4
 SWOT analysis of the company……………………………..………………………… 8
 Forecast of the economy, industry, and company for next year……………………… 11
 Pro-forma Income Statement and Balance Sheet…………………………………...… 12
 Recommendations and conclusions………………………………...……………..….. 16
 References………………………………………………………...……………..…… 17

, 2
Live Case Analysis: Coca Cola

Executive Summary
Dr. John S. Pemberton was the creator of the original Coca-Cola. In 1886, “he created a

flavored syrup, took it to his neighborhood pharmacy, where it was mixed with carbonated water

and deemed ‘excellent’ by those who sampled it (About Us: Coca Cola History, 2016)”. In early

times, the marketing was done through items such as coupons and newspaper advertising and

promotional items. Advertising has grown with technology; The Company has undergone

several changes and took many chances but has been successful throughout the years. When it

comes to sales, Coca-Cola Co. posted revenue of $43.49 billion; this made the company rank

#177 in sales and #57 in profits according to Forbes’ list of the world’s biggest public

companies. In 2014, the beverage industry posted its tenth consecutive decline in sales. The

surge of consumers desire to consume flavored water, juices or drinks that are known to be

healthier to the consumer has impacted the sales of carbonated soft drinks. The amount of

diversification undertaken by Coca-Cola is severely lacking. The company only seeks to operate

within the beverage industry, unlike Pepsi which has ventured into other areas such as snacks.

This serves as an operational weakness. The lack of healthy alternatives in their product range is

a substantial weakness in Coca Cola's manufacturing strategy (Wang, 2015). Coke also faces

unethical issues about excessive water usage during production in underdeveloped nations.

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller StudyConnect. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $13.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

81113 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$13.49
  • (0)
  Add to cart