100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
BUS 5112 Complete Course All Answers (120+, A+ Discussion, Written, Portfolio, and Group Answers) from Unit 1 to Unit 8 $10.49   Add to cart

Exam (elaborations)

BUS 5112 Complete Course All Answers (120+, A+ Discussion, Written, Portfolio, and Group Answers) from Unit 1 to Unit 8

 14 views  1 purchase
  • Course
  • BUS 5112 (BUS5112)
  • Institution
  • University Of The People

BUS 5112 Marketing Management complete course. This is all you need to get a 4GP (Grade Points) in BUS 5112 - Marketing Management. It has more than 120 A+ marked assignments including all Discussion Assignments, Written Assignments, Portfolio Activities from Unit/Week 1 to Unit/Week 8, and Group ...

[Show more]

Preview 10 out of 499  pages

  • November 10, 2022
  • 499
  • 2022/2023
  • Exam (elaborations)
  • Questions & answers
  • written
  • portfolio
  • bus 5112 marke
  • University Of The People
  • BUS 5112 (BUS5112)
avatar-seller
CrashCourses
University of the People –MBA COMPLETE GUIDE




COMPLETE MBA COURSE SOLUTIONS
BUS 5112
EDITION: 1.0

This is a manual of high-scoring exemplars for all MBA BUS 5112 assignments and tests. All the

papers given in here are A+ scoring papers. It should be used as a guide to write excellent reports

and assignments and not used as a platform to copy and paste assignments. Doing so may guarantee

you a zero because the plagiarism software will detect that it has been copied from somewhere on

the internet. What I have done is that I have put at least 5 different A+ ways of writing each

essay/assignment. If you are to refer from these assignments, be sure to paraphrase in order to

prevent plagiarism.

UP TO 120 A+ SAMPLE SOLUTIONS

Includes All Discussion, Written, Portfolio and Group Assignments

$50

UPDATED NOVEMBER 2022

, University of the People –MBA COMPLETE GUIDE

Marketing Management

CONTENTS (SOLUTIONS)
i. HOW TO USE THIS MANUAL
1. WEEK 1
 Learning Guide Unit 1
 Discussion Assignment Unit 1 – 5 A+ Answers
 Written Assignment Unit 1 – 5 A+ Answers
 Portfolio Activity Unit 1 – 5 A+ Answers
2. WEEK 2
 Learning Guide Unit 2
 Discussion Assignment Unit 2 – 5 A+ Answers
 Written Assignment Unit 2 – 5 A+ Answers
 Portfolio Activity Unit 2 – 5 A+ Answers
3. WEEK 3
 Learning Guide Unit 3
 Discussion Assignment Unit 3 – 5 A+ Answers
 Written Assignment Unit 3 – 5 A+ Answers
 Portfolio Activity Unit 3 – 5 A+ Answers
4. WEEK 4
 Learning Guide Unit 4
 Discussion Assignment Unit 4 – 5 A+ Answers
 Written Assignment Unit 4 – 5 A+ Answers
 Portfolio Activity Unit 4 – 5 A+ Answers
5. WEEK 5
 Learning Guide Unit 5
 Discussion Assignment Unit 5 – 5 A+ Answers
 Written Assignment Unit 5 – 5 A+ Answers

, University of the People –MBA COMPLETE GUIDE

 Portfolio Activity Unit 5 – 5 A+ Answers
6. WEEK 6
 Learning Guide Unit 6
 Discussion Assignment Unit 6 – 5 A+ Answers
 Written Assignment Unit 6 – 5 A+ Answers
 Portfolio Activity Unit 6 – 5 A+ Answers
7. WEEK 7
 Learning Guide Unit 7
 Discussion Assignment Unit 7 – 5 A+ Answers
 Written Assignment Unit 7 – 5 A+ Answers
 Portfolio Activity Unit 7 – 5 A+ Answers
8. WEEK 8
 Learning Guide Unit 8
 Discussion Assignment Unit 8 – 5 A+ Answers
 Portfolio Activity Unit 8 – 5 A+ Answers
9. GROUP ACTIVITY – 5 A+ Answers




IMPORTANT

, University of the People –MBA COMPLETE GUIDE

HOW TO USE THIS MANUAL

This is a very big manual and can be quite overwhelming to get to the desired assignment. The

actual A+ samples are bold and highlighted in yellow e.g., BUS 5112 Discussion Assignment Unit

1 – Sample 1. If you are in a hurry and have no interest in the Learning Guides, look out for these

headings. Assignments are in chronological order from Unit 1 to Unit 8 in the order of Discussion

Assignment, Written Assignment, and Portfolio Activity. The Group Activity is at the very end.

Links are also being worked on at the moment but for now, it is better to search for the desired

assignment manually. If you are using Microsoft Word, use the search or find (in order versions)

function. Input the desired assignments in this format “BUS 5112 Discussion Assignment Unit 1”.

A navigation bar opens on the left and you’ll see all the 5 alternative assignments – just click on the

desired one. Adobe reader also has a similar search method “Find”; it will display results similarly.

Enjoy!




BUS 5112 UNIT/WEEK 1 SOLUTIONS

, University of the People –MBA COMPLETE GUIDE

Learning Guide Unit 1

Overview

Unit 1: Developing a Marketing Strategy

Topics:

Strategic Formulation

 Elements of a complete marketing strategy

 The central role of strategic planning

 Differentiating your product

 Developing a value proposition

Learning Objectives:

By the end of this Unit, you will be able to:

1. Create a marketing strategy to expand an existing product into a new market

2. Develop a value proposition based on a product’s current marketing strategy

3. Apply the 4Ps of marketing when implementing a marketing strategy

4. Analyze a company’s mission statement for orientation, strategic planning, and strategic

formulation

Tasks:

 Review the Syllabus and all Unit Learning Guides to get oriented to the course requirements

, University of the People –MBA COMPLETE GUIDE

 Introduce yourself to your classmates and instructor in the Course Forum

 Read through the Learning Guide and the Reading Assignment

 Complete the Discussion Assignment by posting in the Discussion Forum

 Respond to three of your fellow classmates’ posts in the Discussion Forum

 Complete and submit the Written Assignment

 Complete and submit the Portfolio Assignment

Learning Guide Unit 1

Introduction

Effective marketing starts with a well-informed marketing strategy. Marketing strategy is an

organization's comprehensive arrangement for reaching out to people with a view of turning them

into customers for their products or services. A good marketing strategy helps you define your

vision, mission and business goals and outlines steps to achieve these goals.

Marketing strategy is also a business firm’s value proposition which summarizes competitive

advantage of the organization in its market. The intent of an organization value proposition is to

provide key messages for all marketing strategies, since marketing strategies and plans tend to feed

off one another and are sometimes confused in a single document.




A marketing plan is a document which lays out types and timing of marketing activities. Marketing

plans are operational documents of day-to-day work that a company creates to sell itself to the

, University of the People –MBA COMPLETE GUIDE

world. A marketing strategy is used to set overall direction and goals for a company’s marketing

and is therefore different from a marketing plan, that outlines specific actions for implementation of

an organization’s marketing strategy.

A company’s marketing strategy could be developed for years, while a marketing plan describes

tactics to be achieved usually in the current year. An effective marketing strategy for an

organization should;

 Describe the company's unique selling proposition (USP)

 Define target markets

 Detail the benefits of the company’s products or services

 Describe how to position organization’s products or services

 Define the organization’s marketing methods

Upon completion of this unit’s reading assignment, students will also learn more detail about

product/brand positioning, which is also a key part of developing a marketing strategy.

Learning Guide Unit 1

Reading Assignment

All course textbooks are accessible through the course's main page.

1. The University of Minnesota. (2010). Principles of marketing. Licensed under Creative

Commons Attribution-NonCommercial-ShareAlike 4.0.

, University of the People –MBA COMPLETE GUIDE

 Chapter 1 – What is Marketing? You will learn the core concepts of marketing.

 Chapter 2 – Strategic Planning. Explains the development of marketing strategies and plans.

You will learn about the role of strategic planning and how to create innovative marketing.

 Chapter 5.4 - Positioning and Repositioning Offerings. This chapter why explains why

positioning is an important element and what repositioning is designed to do.

 Chapter 6.4 – Branding, Labeling, and Packaging. In this chapter, you will learn about

branding decisions when developing new products and the level of packaging for new

products.

2. Propoint. (2017, July 24). Building Brand Equity. Retrieved

from https://www.forbes.com/sites/propointgraphics/2017/07/08/building-brand-equity/

#83bb8326e8f8.

3. Council, Y. E. (2019, September 6). How to Increase Sales by Building Brand Equity and

Shaping Brand Perception. Retrieved from https://www.inc.com/young-entrepreneur-council/how-

to-increase-sales-by-building-brand-equity-shaping-brand-perception.html.

Optional Videos

1. James, M. (2015, October 29). The 4 P's of marketing. Retrieved from

https://youtu.be/LPr9W9U_HNw

 This video may be resourceful for Unit 1 Portfolio Activity.

2. Bites, S. (2016, September 15). Effective Marketing Strategies. Retrieved from

, University of the People –MBA COMPLETE GUIDE

https://youtu.be/CDXKGqAkvV0

 This video provides good details on Effective Marketing Strategy

Learning Guide Unit 1

Discussion Assignment

In the discussion forum, you are expected to participate often and engage in deep levels of

discourse. Please post your initial response as early as possible and continue to participate

throughout the unit. You are required to post an initial response to the question/issue presented in

the Forum and then respond to at least 3 of your classmates’ initial posts. You should also respond

to anyone who has responded to you.

Imagine you have inherited a company. Choose a product that the company manufactures and sells.

Assume that traditionally, the company has sold to commercial users such as restaurants,

supermarkets, or food distributors. You have decided to expand your customer base to include non-

commercial users (Consumers). For this discussion you will:

 Identify the product(s) that your company manufactures and sells

 Develop a statement of your target market(s)

 Develop a statement of your competitor’s target market(s)

 Develop a value proposition statement.




In your response to your peers, compare and contrast your strategies with theirs.

, University of the People –MBA COMPLETE GUIDE

Your Discussion should be a minimum of 250 words in length and not more than 750 words. Please

include a word count. Use APA citations and references for the textbook and any other sources

used.

Learning Guide Unit 1

Written Assignment

Pick a product or brand of your choice that is sold in your geographical location. From an

examination of any marketing medium (such as advertising, packaging, or website) and reflecting

on the 4P’s of marketing, construct a value proposition for the product or brand. Conduct

substantial research on the product or brand in order to get a good understanding of how the brand

has evolved and where it is heading.

Submit a paper that is 2-3 pages in length (excluding the title page and reference page) double-

spaced in Times New Roman font which is no greater than 12 points in size. Be sure to cite all your

sources in APA Format.

Papers will be peer-assessed using this rubric.

Learning Guide Unit 1

Portfolio Activity

According to Kotler and Keller (2012), “Goals indicate what a business unit wants to achieve;

strategy is a game plan for getting there. Every business must design a strategy for achieving its

goals, consisting of a marketing strategy and a compatible technology strategy and sourcing

strategy.”

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller CrashCourses. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $10.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

79223 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$10.49  1x  sold
  • (0)
  Add to cart