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Kajian Kes The Founder & McDonalds Di Malaysia
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Study on how the founder of Mcdonalds making the franchise business well known and success. Understand the Mcdonalds franchise in Malaysia
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PUSAT PENDIDIKAN PROFESIONAL DAN LANJUTAN (PACE)UNIVERSITI UTARA MALAYSIA
BPME 3023- PENGURUSAN PERNIAGAAN FRANCAIS
TUGASAN INDIVIDU:
McDonald's
DISEDIAKAN UNTUK :
DISEDIAKAN OLEH :
PUSAT
UNIVERSITI UTARA MALAYSIA KUALA LUMPUR
TARIKH SERAH
, CONTENT
1. INTRODUCTION 1
2. BACKGROUND 1
3. WHAT IS A FRANCHISE? 2
4. HAVE YOU GOT WHAT IT TAKES TO BE A 3
MCDONALD’S FRANCHISEE?
4.1 What You Need to Open a McDonald's? 3
5. OPERATIONS OF MCDONALD'S NOWADAYS 4
6. CHALLENGES FACING BY MCDONALD'S 5
7. LONG-TERM PROSPECTS 5-6
8. SUMMARY 6
9. REFERENCES
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