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MBA 580 Module 1 Memo
- Course
- MBA 580 (MBA580)
- Institution
- Southern New Hampshire University
MBA 580 Module 1 Memo
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Justin LarueMBA 580
August 1, 2021
Module 1: Memo
We are one of the top U.S. producers of luxury mass-market automobiles and trucks. The Chief Technology Officer (CTO) has been researching new technology developments that our company could integrate into our vehicles to enhance their usefulness and access to sensor data. The CTO has recently explored the below:
The Internet of Thing (IoT)
Interconnection of Embedded Devices (sensors, computers)
The feasibility of the product is very high for the market we are approaching.
There is a need and/or desire for the product.
The market size is adequate because many consumers are looking to the future of car buying.
The future of cars is moving towards enhancing computers/sensors, so the parts are available to produce this product.
Our new product will be able to satisfy the market, as long as the luxury price is comparable to BMW. Market share amongst our competitors will be the toughest path to conquer.
Competitors, such as BMW, have a lot of connectivity to information services now.
Comparing plans with our competitors, we will have to increase our outputs to be able to compete, so we are not overthrown.
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