Summary
Résumé Vocabulaire de l'unit 3 (consumption)
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Vocabulaire complet de l'unit 3 (consumption) anglais-français (2 pages)
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Unit 3 : consumptionThe consumption : la consommation The tough nut to crack : un casse-tête
An advertisement : une pub By leaps and bounds : à pas de géants
The advertising : la pub (travailler dans la On the cards : prévisible
pub)
To speak via word of mouth : parler via le
To catch the eyes : attraper l'œil bouche à oreille
The truth : la vérité Cell Phone & Mobile Advertising : pub sur
GSM
To trust : croire
Online Advertising : pub sur Internet
To be influenced by : être influencé par
Print Advertising : pub écrite
The slogan : le slogan
- Periodical advertising : pub
It must be dangerous : Cela peut être
périodique
dangereux
- Point of sale advertising : pub de
A hard-working conviction : la conviction point de vente
d'un travail dur - Direct mail advertising : mailing
The target audience : le public cible Outdoor Advertising (« Ooh
advertising ») : pub dans la rue
The product placement : le placement de
produits Guerrilla Advertising : pub avec peu de
moyens
To reach out : sortir de son quotidien
Broadcast Advertising : pub radio
To take a licking / to take a beating :
prendre une raclée Product Placement Advertising : pub de
placement de produit
To tick : fonctionner
Public Service Advertising : pub de
To smack the lips : se lécher les babines
services publics
Fast-living : à toute allure
PSA : pub de prévention
Flexible : flexible
Disruptive : perturbateur
Grace : grâce
Broadly used : largement utilisé
Pace : allure
The billboards : les panneaux d’affichage
Betcha : je paries que tu
To count out : exclure
A mag : un magazine
To be worth it : valoir la peine
Fizz / fizzy : pétillant
A buzzword : un mot très populaire
The gold standard : la référence absolue
To trigger : déclencher
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