2022/23 - This essay covers DISTINCTION level work for Unit 3: Using Social Media in Business - Assignment 1 - Learning Aim A.
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, Joshua Hall Assignment 1 – Learning Aim A Unit 3 – 2022
Unit 3 – Using Social Media in Business
Introduction
In the following document I will talk about the different ways a business can use social media. these
topics will range from how your able to create and image or brand to how you can promote this
brand. to how you can use search engine optimisation to increase your chances of your company
being the first profile/ website to show up when searched for into a search engine. I will also talk
about promoting products and how to use social media to communicate with your customers.
Different ways businesses can use social media
Creating an image or brand
1. Create social media accounts for the brand
Social media allows the business owners to create free social media accounts using the various
number of platforms there are such as Instagram which is the most versatile for easiest to use to
create a brand image and promote products since all posts are pictures which means you can show
your brand and add a little information on the actual product. You can use other social media
application like Twitter to interact with people and increase your engagement to get people talking
about your brand and promoting it for you as it’s much easier to share a discount/ deal with family
members or even friends.
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