100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Summary articles International Business Theories (IBT) - RUG $3.96   Add to cart
Quickly navigate to
Preview
  2.  
  3. Rijksuniversiteit Groningen (RuG)
  4.  
  5. International Business Theories

Summary

Summary articles International Business Theories (IBT) - RUG

14 reviews
 685 views  39 purchases
  • Course
  • International Business Theories
  • Institution
  • Rijksuniversiteit Groningen (RuG)

Summary of all the articles for the course International Business Theories. This are all the articles for the exam (RUG). Artikelen: Ghemawat, Pankaj (2011). The Cosmopolitan Corporation. Harvard Business Review, 89:5, 92-99. Johanson, Jan, & Vahlne, Jan-Erik (2009). The Uppsala internation...

[Show more]

Preview 1 out of 18  pages

Document information

  • January 15, 2016
  • 18
  • 2015/2016
  • Summary

Subjects

  • ibt
  • artikelen
  • tentamen
  • international business theories
  • samenvatting

Written for

  • Rijksuniversiteit Groningen (RuG)
  • Bedrijfskunde
  • International Business Theories
All documents for this subject (1)

14  reviews

review-writer-avatar

By: bachterbosch • 3 year ago

review-writer-avatar

By: stijnschakelaar • 3 year ago

review-writer-avatar

By: jannetdunnink • 4 year ago

review-writer-avatar

By: remilathiere • 4 year ago

review-writer-avatar

By: ashleyslootman • 4 year ago

review-writer-avatar

By: nvanderveen5 • 4 year ago

review-writer-avatar

By: elisebeer • 6 year ago

Show more reviews  

Seller

avatar-seller
elisebus

Reviews received

Content preview

1.1 The cosmopolitan Corporation
In one sentence, the article is about (cultural) diversity and
distance, why companies should appreciate this instead of trying to
extinguish it, and how they should do that.


The main points he stated in his article are:
 That cosmopolitan behaviour is less present than suggested;
To support this point Mr. Ghemawat comes up with several
facts: 90% of the people will never leave their native country,
2% of all phone calls are international and 95% of the news
people get is from domestic sources.
 Cosmopolitan understanding is created in the wrong way;
He thinks that a proper understanding can be achieved with
the help of rooted maps. Because this overcomes the
challenge of becoming aware of the distance from a firm’s
home base or current market regarding to other countries.
 Cosmopolitan strategies and organisations can be build;
To help with building cosmopolitan organisations, he suggests
2 different theories. Firstly, the AAA strategies (adaption,
aggregation and arbitrage). Secondly, the four levers he
identified: Conceptual frameworks, longer and deeper
immersion, projects and networks, assessment tools.


Ghemawat: Global strategy: AAA
Adaptation: Adjust to differences between countries
Aggregation: Overcome differences to achieve economies of scale
and scope
Arbitrage: Exploit differences: buy low in one country and sell high
in another


Ghemawat: advice for MNCs in World 3.0
Strategy: MNCs should emphasize adaptation more than
aggregation or arbitrage
Organization: Reduce or exploit external differences by managing
internal,
organizational distances
People: Develop a cosmopolitan mind-set


1.2 The Uppsala internationalization process model revisited

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller elisebus. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $3.96. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

79789 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$3.96  39x  sold
  • (14)
  Add to cart