Summary Business and Management IB DP SL Topic 4: Marketing
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Course
Business and Management SL
Institution
Book
Business Management for the IB Diploma Coursebook
Detailed notes on the IB DP course on Business and Management for Marketing at standard level. Includes diagrams, IB-style questions, worked examples and much more.
Case BAM Business Management for the IB Diploma Coursebook
IB business management, 2.4 Motivation
Summaries for Business Management for the IB Diploma Coursebook SL/HL
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4 :
topic
Marketing
, Where do
you currently get your money ? Wednesday ,
12
January
I am
currently working as a human resource junior professional at a
Refractory company .
I keep track of my finance by
down and aim to save at least 50% of what I make I also relieve
writing my expenses . an allowance from
my parents which
depends on the essentials I require on a
monthly basis I
.
only ask for my parent 's finance to
by essentials and use
my
own
money for personal things .
Capital Expenditure ( long term ) :
⑨ Fixed asset What to consider for
.
choosing source of finance
:
Risk Time loans Expectation
example : Machinery land office space transportation
Temporary
-
, , , . , , . ,
Revenue Expenditure ( short term) :
⑨ General cost
running .
-
example : Rents energy labour materials
, , ,
.
Thursday ,
13
January
Difference between capital and revenue expenditures ?
The main difference consists on the fact that capital expenditure is the
money invested on fixed assets which last for the
long
term while the revenue expenditure is the
money involved in the
general running of the business This matters
. since depending on
the type of expenditure our sources of revenue will
change due to risk time , expectations and
, liquidity .
, Hierarchy of objectives Thursday ,2 September
⑨
Strategic : involved with
monitoring and
controlling the organization as a whole -
( LONGTERM ) .
⑨Tactical :
responsible for implementing the decisions of strategic managers .
/MID-TERM ) .
⑨
Operational controlling :
the day-to-day operations of the organisation / SHORT . TERM ) .
Friday ,
} September
⑨
What is value ?
⑨ In the context of business management valve is providing the consumer with
something that is worth
their time and
money .
For instance in social media valuable content is ,
more
likely to become viral
since the viewers are gaining knowledge ,
entraitenmentorniche specific information .
⑨ Is
making a
greater profit for the
company more important than providing value to the consumer ?
⑨ Power -
Interest Matrix
stakeholders -
anyone
who has an interest in the company 's success :
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