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COM2601 ASSIGNMENT 3 FINAL DRAFT YEAR 2024 CALL
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COM2601 SEMESTER 2Exam Portfolio 2022 (UNISA)
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INTRODUCTION 1
QUESTION 1 1
A brief background on the company I have chosen to observe (The First National Bank (FNB)) 1
Company Profile of the First National Bank (FNB) ……………………………………………………3
How the functionalist approach and interpretivist approach are implemented in the organisational communication
function of FNB …………………………………………………………………………………………… 4
QUESTION 2 ………………………………………………………………………………………………6
2.1 The difference between formal and Informal Networks …………………………………………6
2.2 The formal and informal channels of communication within FNB………………………….. 6
2.3 The flow of communication within organisations ………………………………………….8
2.4 An organogram of the flow of communication within the organisation (FNB) ………….9
QUESTION 3 ……………………………………………………………………………………………..11
3.1 The three management approaches………………………………………………………… 11
3.2 The management approach that is evident in the chosen organisation (FNB) …………19
3.3 Whether or not the managerial approach is suitable for the First National Bank (FNB) 20
QUESTION 4 ………………………………………………………………………………………………21
4.1.1 Organisational culture and climate defined …………………………………………………….21
4.1.2 The difference between organisational culture and climate ../…………………………….21
4.2 Five elements that exhibit organisational culture …………………………………………………….22
QUESTION 5 ……………………………………………………………………………………………….28
The research proposal …………………………………………………………………………………….28
QUESTION 6 ……………………………………………………………………………………………….34
6.1 Communication challenges are being experienced by FNB ……………………………….34
6.2 Recommendations on how the chosen organisation (FNB) can improve their
communication process …………………………………………………………………………………….34
CONCLUSION ……………………………………………………………………………………………….34
SOURCES CONSULTED ……………………………………………………………………………………..36
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