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Com3703 ass 01 sem 02 2022contact on
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Cover page,declaration
, Contents
1 INTRODUCTION............................................................................................................4
2 COMMUNICATION AND MEDIA SEMIOTICS...............................................................4
2.1 Introduction...............................................................................................................4
2.2 Media Semiotics.......................................................................................................4
2.3 The three components of a sign:.............................................................................5
2.3.1Arbitrary sign.......................................................................................................5
2.3.2Iconic sign...........................................................................................................6
2.3.3 Symbolic sign....................................................................................................6
2.3.4Indexical signs....................................................................................................6
Conclusion......................................................................................................................7
3 TEXTUAL ANALYSIS: NARRATIVE AND ARGUMENT................................................7
3.1 The concept of discourse.........................................................................................7
3.2 Explanation of what is meant by the term “ideology” and provision of own
examples........................................................................................................................7
Idealism's relationship to media studies.....................................................................8
3.3 Description of Claude Levi-Strauss’ theory of binary oppositions as a paradigmatic
theory..............................................................................................................................8
3.4 The main difference between syntagmatic and paradigmatic theories...................9
3.5 Levi-Strauss’ theory of binary oppositions.............................................................10
4 FILM THEORY AND CRITICISM..................................................................................10
4.1 Theoretical discussion of auteur theory.................................................................10
4.2 Application of auteur theory to visual texts............................................................11
Auteur Theory in Quentin Tarantino’s Work.................................................................11
5 QUESTIONNAIRE SURVEYS IN MEDIA RESEARCH...............................................12
Conclusion.......................................................................................................................14
SELF-ASSESSMENT AND SELF-REFLECTION...........................................................15
SOURCES CONSULTED................................................................................................16
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