Review the SWOT Analysis PowerPoint® prior to completing this assignment.
Based on the review of the Phoenix Hospital 5-Year Strategic Plan Scenario, conduct a SWOT analysis to
generate a list of perceived strengths, weaknesses, opportunities, and threats for the hospital.
• Strengths and weaknesses are traits internal to the hospital (e.g., strong physician loyalty to the
hospital, aging building, and availability of financial resources).
• Opportunities and threats are external to the hospital (e.g., a mall facility available for lease or a
competitor hospital opening two physician practices in your market).
Complete the SWOT analysis for the Phoenix Hospital 5-Year Strategic Plan Scenario. Include the
following in your SWOT analysis:
• A list of perceived strengths, weaknesses, opportunities, and threats
o At least 3 items in the SWOT analysis must be related to technology, regulatory, and
financials.
o You have been provided one section for each SWOT area. If you would like to add
additional items to SWOT sections, please add additional line items to the table.
• An analysis of the information from the strategic decision-making scenario that supports the
SWOT analysis items
Note: Think ahead in your assignments regarding how your items in the SWOT analysis will translate to
objectives and strategies in Week 4. For example, a weakness like “Limited registered nurse staffing in
several departments” might translate to an objective of “Increase RN staff by 15 nurses within first 6
months.” The strategy for this objective might be “Job fair at the state nursing convention will increase
interest and awareness of opportunities at Phoenix Hospital.”
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