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BUS 370 Starbucks Makes Its Brand More Consumer Friendly (GRADED A) Q&A | California State University $10.99   Add to cart
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BUS 370 Starbucks Makes Its Brand More Consumer Friendly (GRADED A) Q&A | California State University
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  • Course
  • BUS 370
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  • California State University, Long Beach

BUS 370 Starbucks Makes Its Brand More Consumer Friendly In what way does Howard Schultz's description of the Starbucks coffee shop demonstrate concern for consumer stakeholders? a. It focuses on growth. b. It focuses on profits. c. It focuses on efficiency. d. It focuses on people. Howard Schultz ...

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  • August 5, 2022
  • 4
  • 2022/2023
  • Exam (elaborations)
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  • bus 370 starbucks makes its brand more consumer friendly graded a qampa | california state university
  • in what way does howard schultzs description of the starbucks coffee shop demonstrate conc

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  • California State University, Long Beach
  • BUS 370
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BUS 370 Starbucks Makes Its Brand More Consumer Friendly

In what way does Howard Schultz's description of the Starbucks
coffee shop demonstrate concern for consumer stakeholders?
a. It focuses on growth.
b. It focuses on profits.
c. It focuses on efficiency.
d. It focuses on people.
Feedback
Correct. d


Howard Schultz states that Starbucks delivers a "deep sense of
community" and satisfies consumers' "hunger for human
connection." In advertising, such statements might be rightly
characterized as:
a. ad creep
b. concealed facts
c. exaggerated claims
d. comparative advertising
Feedback
Correct. c


If Schultz had chosen to advertise Starbucks by pointing out the
inferiority of a competitor's product and/or labor practices, this
would be an example of:
a. psychological appeals.
b. concealed facts.
c. comparative advertising.
d. all of these
Feedback
Correct. c

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