COM3706 - Communication Research PORTFOLIO ASSIGNMENT 3.
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Course
COM3706 - Communication Research
Institution
University Of South Africa
COM3706 - Communication Research PORTFOLIO ASSIGNMENT 3. Contents
INTRODUCTION ............................................................................................................................................4
1 MAIN ISSUE...................................................................
com3706 communication research portfolio assignment 3
com3706 portfolio assignment 3
com3706 assignment 3
com3706 communication research assignment 3
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University of South Africa
COM3706 - Communication Research
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Name: Puseletso Angelina Mahlaba
Student no: 46293752
Module Code: COM3706
Portfolio Examamination
Unique no: 781143
,DECLARATION
I, the undersigned, hereby declare that this is my own personal work, except where the work(s)
or publications of others have been acknowledged by means of reference techniques.
I have read and understood tutorial letter CMNALLE/301 regarding technical and presentation
requirements, referencing techniques and plagiarism.
,Contents
INTRODUCTION ............................................................................................................................................ 4
1 MAIN ISSUE ............................................................................................................................................. 4
2 RESEARCH CRITERIA ................................................................................................................................ 4
2.1 Relevance................................................................................................................................................ 4
2.2 Researchability ....................................................................................................................................... 4
2.4 Ethical acceptability ............................................................................................................................... 4
3 EXTENT OF THE RESEARCH ISSUE.............................................................................................................. 5
4 POPULATION.............................................................................................................................................. 5
4.1 Target population ................................................................................................................................... 5
4.1.1 Population characteristics................................................................................................................... 5
4.2 Units of analysis ..................................................................................................................................... 5
5. ASSUMPTIONS AND SUB-ISSUES ............................................................................................................. 5
6 GOAL AND OBJECTIVES ............................................................................................................................. 6
6.1 Goal ......................................................................................................................................................... 6
6.2 Objectives ............................................................................................................................................... 6
7 RESEARCH QUESTIONS .............................................................................................................................. 6
8 THEORITICAL APPROACH .......................................................................................................................... 6
8.1 Content analysis ..................................................................................................................................... 7
8.1. Framing theory ...................................................................................................................................... 7
9.1 Methods of reasoning ............................................................................................................................ 7
9.1.1 Inductive reasoning ............................................................................................................................. 7
9.1.2 Deductive reasoning ........................................................................................................................... 7
9.2 Objectives ............................................................................................................................................... 7
9.3 Nature of research design ...................................................................................................................... 8
9.4 The nature of questions ......................................................................................................................... 8
9.5 The nature of articles/publication ......................................................................................................... 8
9.6 Method used to analyse data ................................................................................................................ 8
9.5 Flexibility ................................................................................................................................................ 9
10 DATA COLLECTION AND TECHNIQUES .................................................................................................... 9
10.1 Research method ................................................................................................................................. 9
10.2 Level of measurement ....................................................................................................................... 10
10.3 Sampling method ............................................................................................................................... 10
2
, 10.3.1 Probability sampling ....................................................................................................................... 11
10.3.2 Non probability sampling................................................................................................................ 11
10.4 Sample context/Sample size .............................................................................................................. 11
10.5 DATA COLLECTION METHODS AND TECHNIQUES ............................................................................ 11
11 DATA ANALYSIS................................................................................................................................... 12
11.1 Qualitative and quantitative data analysis ....................................................................................... 12
11.2 Replication ........................................................................................................................................ 13
12 FINDINGS.............................................................................................................................................. 14
12.1 Assumptions .................................................................................................................................. 15
13 CONCLUSION........................................................................................................................................ 16
13.1 Answer questions ............................................................................................................................... 16
13.2 CONCLUSION ...................................................................................................................................... 17
SELF-ASSESSMENTANDSELF-REFLECTION ................................................................................ 18
SOURCES CONSULTED ................................................................................................................................ 19
ADDENDUM A............................................................................................................................................. 21
ADDENDUM B ............................................................................................................................................. 22
ADDENDUM C ............................................................................................................................................. 23
ADDENDUM D ............................................................................................................................................ 24
ADDENDUM E ............................................................................................................................................. 26
ADDENDUM F ............................................................................................................................................. 27
ADDENDUM G ............................................................................................................................................ 29
ADDENDUM H ............................................................................................................................................ 30
ADDENDUM I .............................................................................................................................................. 32
ADDENDUM J.............................................................................................................................................. 34
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