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, MNG3702: Strategic ImplementationLearning unit 1: Introduction to strategy implementation
TRANSLATING LONG-TERM OBJECTIVES INTO ANNUAL OBJECTIVES
FUNCTIONAL STRATEGIES AND TACTICS IN STRATEGY IMPLEMENTATION
Strategy deployment
Aligning organizational units with strategic direction
Corporate, business & functional dimensions all need to be aligned &
support eachother for success
Successful Mobilization: corporate, business & functional dimensions are
implementation of
strategic iniatives
awakened & kept moving until they find their place
Strategic plan = cup that provides structure
Strategy deployment = act of filling the cup with whatever is needed
Aligning individual behavior with strategic direction
5 tools:
Successful Successful 1. Recruitment process: employ people that support the
alignment of alignment of companies direction
individual organisational
behaviour with units with 2. Training & development: knowledge, skills & attitudes of
strategic direction strategic direction employees match the direction of the business
3. Policies & procedures: changes might need new policies to
replace old ones
4. Cascading objectives: used as a framework for setting
objectives lower down the organization
5. Reward systems: tailored to reward behaviors & achievements and support strategic direction
Strategic initiatives
↘ key projects focused on achieving specific objective or improving performance in order to achieve a performance
target
Enablers of strategy deployment
SD is underpinned by 3 enablers:
Communication of strategy
4 main objectives:
I. Ensure everyone knows what the strategy is & how it will affect them
II. Resolve ambiguity & uncertainty
III. Explain assumptions & judgements that were made during the analysis process & explain decisions made
IV. Ensure coordination
Ability to learn & adapt
Strategic direction is developed, implemented & repeatedly and continuously modified in response to changes in
environment
Success comes from having necessary discipline to change when it’s not working & change the strategy without
abandoning the vision of the business
Experimenting is a key to making adjustments successful
3basic components:
a) Conducting the experiment
b) Studying the success or failure of the experiment
c) Transferring lessons learnt to the business
Allocation of resources
When requesting funds, business must take the following into account:
o Extent to which the proposed resources contribute towards the mission & objectives
o Extent to which they support strategic direction & key initiatives
o Risk associated with the proposal
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