MKT 100 Week 11 FINAL EXAM ..QUESTIONS AND ANSWERS... 100%
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Course
MKT 100
Institution
MKT 100
• Question 1
5 out of 5 points
is an assessment of what the customer gets compared with what the customer gives up.
Selected Answer:
Correct Answer:
B.
Val ue
B.
Val ue
• Question 2
5 out of 5 points
Which of the following is NOT one of the three ways for companies to ...
• Question 1
5 out of 5 points
is an assessment of what the customer gets compared with what the
customer gives up.
Selected
B.
Answer:
Val
ue
Correct
B.
Answer:
Val
ue
• Question 2
5 out of 5 points
Which of the following is NOT one of the three ways for companies to set prices?
Selected
D.
Answer:
discretionary
prices
Correct
D.
Answer:
discretionary
prices
• Question 3
5 out of 5 points
Profit maximization occurs when marginal revenue equals .
Selected
C.
Answer:
marginal
cost
Correct
C.
Answer:
marginal
cost
• Question 4
5 out of 5 points
If a change in price barely effects demand, that means the demand is .
Selected
B.
Answer:
Inelas
tic
Correct
B.
Answer:
Inelas
tic
, • Question 5
5 out of 5 points
If demand bounces around when prices change, it’s .
Selected
A.
Answer:
Elas
tic
Correct
A.
Answer:
Elas
tic
• Question 6
5 out of 5 points
In a(n) , the featured brand name is mentioned, as is the brand name of a
competitor.
Selected
C.
Answer:
comparati
ve ad
Correct
C.
Answer:
comparati
ve ad
• Question 7
5 out of 5 points
If a company spends a considerable amount of money on an ad, and it wants to
measure how well consumers remembered the ad, it should run what type of
test?
Selected B.
Answer: DA
R
Correct B.
Answer: DA
R
• Question 8
5 out of 5 points
A company sometimes uses humor in its ads to communicate with its fun-loving
consumers. In this case, what type of ads does the company create?
Selected
B.
Answer:
Emotio
nal
Correct
B.
Answer:
Emotio
nal
• Question 9
5 out of 5 points
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