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[u07a1] GLO-BUS Decision for Year 11 Team F

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Good Evening Class: Here is our strategy during year 11 for our company Friendly Fotos, based off of the guide and what we learned from the last rounds: Year ten we stayed strong, but there is definitely room for improvement. We are still in fourth place; however, we are trying to see what can ...

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[u07a1] GLO-BUS – Decision for Year 11




GLO-BUS – Decision for Year 11

Team F – Friendly Fotos

BUS4993 Business Capstone Project

Section 01 Jul 14, 2014 – Sep 19, 2014

Walter Adams

August 31, 2014




1


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, [u07a1] GLO-BUS – Decision for Year 11




Good Evening Class:



Here is our strategy during year 11 for our company Friendly Fotos, based off of the

guide and what we learned from the last rounds:



Year ten we stayed strong, but there is definitely room for improvement. We are still in

fourth place; however, we are trying to see what can be done to increase our image

rating.

Product Design – During the 11th year we maintained the multi-feature P/Q rating at

3½ stars and a 3 star P/Q for the entry level cameras. We increased the multi-feature

camera to three models and the megapixels to 24 and maintained the entry-level at

three models as well. However, we left everything else the same for both cameras.



Marketing Focus- Once again we continued to market in Europe-Africa, then Asia-

Pacific, Latin America and last North America. We are continuing to make some

advancement in North America. We increased all of the on-line retailers, local and

multi-store-chains in each area because of cost. We did not change the pricing too

much. We did increase all regions to $170.00 for entry level. As far as the multi-

feature camera we increased it to $475.00 across the board. We maintained our

warranty period for entry level at 1 year in all areas and increased our mutli-line to 2




2


This study source was downloaded by 100000828511134 from CourseHero.com on 06-02-2022 13:53:41 GMT -05:00


https://www.coursehero.com/file/18945659/u07a1-GLO-BUS-Decision-for-Year-11-Team-F/

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