100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
MKT-315 GCU MIDTERM EXAM 2021/2022 with Complete $10.49   Add to cart

Exam (elaborations)

MKT-315 GCU MIDTERM EXAM 2021/2022 with Complete

 91 views  0 purchase
  • Course
  • Institution

CREST method C: "Calm the Customer" R: "Repeat the Problem" E: Use "Empathy Statements" S: "Solve the Problem" T: Make a "Timely Response" - Good customer service increases customer loyalty and future sales. Maslow's Hierarchy of Needs physiological, safety, love/belonging, esteem, self...

[Show more]

Preview 1 out of 4  pages

  • May 20, 2022
  • 4
  • 2021/2022
  • Exam (elaborations)
  • Questions & answers
avatar-seller
MKT-315 GCU MIDTERM
CREST method - ANSWERC: "Calm the Customer"
R: "Repeat the Problem"
E: Use "Empathy Statements"
S: "Solve the Problem"
T: Make a "Timely Response"
- Good customer service increases customer loyalty and future sales.

Maslow's Hierarchy of Needs - ANSWERphysiological, safety, love/belonging, esteem,
self-actualization

Types of Purchases - ANSWERnew task, straight rebuy, modified rebuy

New task/buy - ANSWERPurchases of goods/services not previously bought from
organization

straight rebuy - ANSWERPurchases that are exactly the same

Modified rebuy - ANSWERpurchases that are similar buy have a small change (price,
etc)

Categories of competition - ANSWERpure competition, monopolistic competition,
oligopoly, Monopoly

Pure competition - ANSWERBroad array of competitors selling or producing the same
offering

Monopolistic competition - ANSWERMany sellers or producers with differentiated
offerings, products are different but essentially the same. Ex: toothpaste and soap

Oligopoly - ANSWERA few primary sellers or producers

Monopoly - ANSWEROne seller or producer

Generational Cohorts - ANSWERPeople born during the same period and who share
common life experiences.

Depression Era/WWII - ANSWER1922-1945

Baby Boomers - ANSWER1946-1964

Gen X - ANSWER1965-1982

Millennials or Gen Y's - ANSWER1983-2000

Gen Z's - ANSWER2001-present

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller ALVINK2022. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $10.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

81989 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$10.49
  • (0)
  Add to cart