100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Grade: 9.2! Results of this test (SPSS) with the topics Statistical tests, Logistic Regression, Linear Regression and Hierarcal cluster analysis $3.27   Add to cart
Quickly navigate to
Preview
  2.  
  3. Hogeschool InHolland (InHolland)
  4.  
  5. Marketing Research (OE106)

Essay

Grade: 9.2! Results of this test (SPSS) with the topics Statistical tests, Logistic Regression, Linear Regression and Hierarcal cluster analysis
 110 views  16 purchases
  • Course
  • Marketing Research (OE106)
  • Institution
  • Hogeschool InHolland (InHolland)

Development of this test (SPSS) with the topics Statistical tests, Logistic Regression, Linear Regression and Hierarcal cluster analysis. Part A contains all the statistical tests you need to knowfor the test

Last document update: 2 year ago

Preview 4 out of 72  pages

Document information

  • May 17, 2022
  • May 18, 2022
  • 72
  • 2021/2022
  • Essay
  • Unknown
  • 9-10

Subjects

  • marketing research
  • spss
  • statestiek
  • statistical tests
  • logistic regression
  • lineair regression
  • chi square test
  • independent sample t test
  • numeric
  • binary
  • one way anova
  • anova
  • null
  • hierarcal cluster analysis

Written for

  • Hogeschool InHolland (InHolland)
  • Business Studies AR Marketing
  • Marketing Research (OE106)
All documents for this subject (10)

Seller

avatar-seller
komenbart

Reviews received

Content preview

OE106:
Research
skills for
Hogeschool Inholland marketeers
SPSS Test Hogeschool van
Inholland Alkmaar

Bart Komen 647303

, Hogeschool van Inholland

Bachelor Business studies

Marketing research




Name: Bart Komen
Student number: 647303
Subject : OE106: Research skills for marketeers
Year: ALBSMAVT3
Semester: 2
Teacher: Hugo Booms
Class: 3B




Alkmaar, April 2022

1

,INHOUD

Preface .................................................................................................................................................................... 4
Introduction ............................................................................................................................................................ 5
Part A: Exploring the data [30 pts] .......................................................................................................................... 6
Part B: Logistic regression [25 pts] ........................................................................................................................ 18
(B1) Residents/km2 classification ..................................................................................................................... 18
(B2) Province of The Netherlands ..................................................................................................................... 19
(B3) Gender ....................................................................................................................................................... 20
(B4) Household size ........................................................................................................................................... 20
(B5) Receives newsletter ................................................................................................................................... 21
(B6) Has allowed telemarketing ........................................................................................................................ 22
(B7) Has allowed direct marketing (mail) .......................................................................................................... 22
(B8) Has allowed email marketing .................................................................................................................... 23
(B9) Discount ..................................................................................................................................................... 24
(B10) The service selected by customer ........................................................................................................... 25
(B11) First run and adjusting categorical variables ........................................................................................... 27
(B12) Second run ............................................................................................................................................... 30
(B13) Third run .................................................................................................................................................. 31
(B14) Fourth run ................................................................................................................................................ 33
(B15) Fifth run ................................................................................................................................................... 35
Part C. Linear regression [20 pts] .......................................................................................................................... 38
(C1) Region ........................................................................................................................................................ 38
(C2) Discount ..................................................................................................................................................... 39
(C3) Urbanization .............................................................................................................................................. 40
(C4) Household size ........................................................................................................................................... 40
(C5) Opt.in.tm.................................................................................................................................................... 41
(C6) Opt.in.dm ................................................................................................................................................... 42
(C7) Opt.in.em ................................................................................................................................................... 42
(C8) Receives newsletter ................................................................................................................................... 42
(C9) Active ......................................................................................................................................................... 43
(C10) Gender ..................................................................................................................................................... 43
(C11) First step .................................................................................................................................................. 46
(C12) Second step ............................................................................................................................................. 48
(C13) Third step ................................................................................................................................................. 49
(C14) Fourth step .............................................................................................................................................. 50
(C15) Final Model .............................................................................................................................................. 51


2

, Part D: Hierarchical cluster analysis [25 pts] ......................................................................................................... 52
PLOTS ............................................................................................................................................................ 53
Method.......................................................................................................................................................... 54
(D1) Age............................................................................................................................................................. 57
(D2) Revenue ..................................................................................................................................................... 57
(D3) Discount..................................................................................................................................................... 58
(D4) Opt.in.tm ................................................................................................................................................... 59
(D5) Opt.in.dm .................................................................................................................................................. 61
(D6) Opt.in.em................................................................................................................................................... 62
(D7) Receives newsletter .................................................................................................................................. 62
(D8) Gender ....................................................................................................................................................... 63
(D9) Package...................................................................................................................................................... 64
(D10) Urbanization ............................................................................................................................................ 65
(D11) Region ...................................................................................................................................................... 65
(D12) Household size ........................................................................................................................................ 66




3

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller komenbart. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for $3.27. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

80364 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy study notes for 14 years now

Start selling
$3.27  16x  sold
  • (0)
  Add to cart