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MKTG525 Week 4; Course Project Paper, Draft 2
- Course
- MKTG 525 (MKTG525)
- Institution
- Devry University
MKTG525 Week 4; Course Project Paper, Draft 2
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RUNNING HEAD: Week 4: Marketing Plan Draft 2Week 4: Marketing Plan Draft 2
MKTG525: Strategic Marketing
Keller Graduate School of Management
Student Name
June 2021 Week 4: Marketing Plan Draft 2
Industry Analysis
The sports industry is always expanding. This industry's growth has been boosted by technological advancements and greater sports participation. Celebrities and social media have elevated the monetary value of these items. Sponsorships and collaborations have grown in popularity as the community has grown. The popularity of social media has been exploited by outlets such as social media and influencers. The Sports Analytics Market was worth USD 0.72 billion in 2019 and is predicted to grow by 30% to USD 3.51 billion by 2025, with a CAGR of 30% between 2020 and 2025. (Sports Analytics, n.d.). Equipment, apparel, esports, media, and many other aspects of the sports sector are included. Each segment contributes to the monetary value of the sports business in its own way.
Commissioners, sports presidents, and sports media proprietors are among the most prominent leaders. Despite his impending retirement in August 2020, Steve Burke remains one of the most powerful figures in the sports world. He is the CEO and President of NBCUniversal as well as the Executive Vice President of Comcast (Stephen Burke Net Worth, 2018). Burke has
built an unstoppable force by merging these two businesses. His businesses enjoy access to all major sporting events, including the Olympics and Super Bowl. George Bodenheimer, who is best recognized for being the longest-serving and current president of ESPN, is another contemporary leader. ESPN announced 21 technology advancements, introduced five high definition simulcast services, and established the industry's first 3D network and first authenticated internet networks during Bodenheimer's tenure as President (Bodenheimer, n.d.). Bodenheimer was responsible for four Emmy awards and established labs to continue research. Inventor Awards have been given to 19 patents since his presidency.
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