Visual Communications SOPHIA MILESTONES Exam Latest Questions and Answers with Rationale
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Course
Visual Communications
Institution
Visual Communications
Which best describes the transmission model of visual communications?
This model states that a sender communicates a message to a receiver.
Which sign physically represents what it signifies?
• a.)
Icon
Two years ago Doug moved into an apartment near a large, busy airport. At first, he heard...
Which best describes the transmission model of visual
communications?
This model states that a sender communicates a message to a receiver.
Which sign physically represents what it signifies?
a.)
Icon
Two years ago Doug moved into an apartment near a large, busy airport. At first, he
heard every single jet that flew overhead. Now he only notices the jets if someone
points them out.
What mental process is Doug experiencing?
Habituation
Which Gestalt principle is illustrated in the design shown?
Law of Similarity
Who pioneered the use of montage in films?
Sergei Eisenstein
Which theory is based on the importance of awareness, choices and
your viewpoint?
Huxley/Lester Mode
Why is a solid triangle placed in the white space of a page
considered a dot?
Because it becomes a focal poin
MILESTONE 1
Which of the following is a visual communications theory that
focuses on the viewer using a series of mental processes?
Montage theory
Gestalt theory
Omniphasism
Cognitive theory
RATIONALE
The series of mental processes involved in cognitive theory are memory, projection,
expectation, selectivity, habituation, and salience.
CONCEPT
Cognitive Theory
2
Who is Paul Lester?
, A visual communications theorist whose credo was "The more you see, the more you
know".
A visual communications theorist who placed value on studying the complete range of
media production techniques.
A visual communications theorist who developed the practice of incorporating the best
methods from previous theories.
A visual communications theorist whose work created the Omniphasism Model.
RATIONALE
Aldous Huxley developed the credo "The more you see, the more you know", while
Omniphasism is the theory that combines the best thinking from previous theories.
CONCEPT
Other Theories
3
Which of the following is a term used in Gestalt Grouping Laws?
Kuleshov effect
Closure
Emphasis
Selectivity
RATIONALE
Closure is the law, connected to the Gestalt theory, that states elements may be
understood as a complete whole if they are aligned, despite missing information.
CONCEPT
Gestalt Theory
4
Which of the following is an element of visual design?
1
Rhythm
2
Balance
3
Line
4
, Unity
RATIONALE
Line is an element of design. Unity, balance, and rhythm are principles of design.
CONCEPT
Elements Overview
5
Which of the following design elements can be used to create
texture?
Dot, form, and value
Dot, shape, and line
Dot, shape, and space
Dot, space, and form
RATIONALE
Dot, shape, and line are design elements shown in texture. These two-
dimensional elements can be used in repeating intervals to create patterns that make
up surface activity. Texture does not dependent on value, form or shape to create the
appearance of surface activity.
CONCEPT
Texture
6
Which of the following statements about montage theory is NOT
true?
It was pioneered by filmmakers in Russia.
It makes use of slow transitions from scene to scene.
It often depends on the use of conflicting or unrelated images.
A Russian psychologist, Lev Kuleshov, experimented with montage.
RATIONALE
Montage is a theory pioneered by a Russian filmmaker named Sergei Eisenstein. It
uses quick cuts or transitions between images, often unrelated, one after another. Lev
Kuleshov was a key figure in an aspect of the montage theory, learning that viewing one
image followed by another induces a thought. Thus, slow transitions from scene to
scene is not an attribute of, or related to, Montage theory.
CONCEPT
Montage Theory
7
, Which of the following best defines dot?
Dot is a cluster of points that anchors itself to any space.
Dot uses tension to anchor itself to any space.
Dot uses different design elements to show meaning in a given space.
Dot is a complex made of size and shape that anchors itself to any space.
RATIONALE
When a series of dots or elements are grouped closely together, it is called a
cluster. Tension can then be created between the dots, if one or several are moved
closer than others.
CONCEPT
Dot
8
Which of the following is a description for electromagnetic
radiation?
The color spectrum
Light with the shortest wavelength
The unit used to measure light
Light
RATIONALE
Electromagnetic radiation is another name for light - of which the human eye can only
see a small portion called visible light or simply light. The color spectrum is the portion
of the electromagnetic spectrum that is able to be seen by the human eye. Light (always
measured in hertz) with the shortest wavelengths are called gamma rays and invisible
to the human eye.
CONCEPT
How We See
9
Which of the following terms describes the element that surrounds
form?
Surface
Space
Pattern
Shape
RATIONALE
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