NETW 583 Week 7 Discussion 1 – Pricing Strategy WEEK 7: PRICING STRATEGY Identify one or more circumstances when a company might wish to delay introducing its product. Use an example of a prod uct that will you may have used over time, such as the iPhone, and comment on the firm's market strategi...
WEEK 7: PRICING STRATEGY
Identify one or more circumstances when a company might wish to delay introducing its
product. Use an example of a product that will you may have used over time, such as the
iPhone, and comment on the firm's market strategies especially regarding pricing.
When they have an existing product that is still generating cash flows, with no potential
competitors to establish a competitive advantage, companies choose to delay the introduction of
their new product for different reasons. The company competes for technologies dominance;
customers will compare the overall value of each technology. On the other hand, the delay could
be a strategy to bring the product to market at a point in the business cycle. The video game
console manufacturers like Sega and Sony are a perfect example. When Sega and Sony
introduced the Saturn and PlayStation 32-bit systems, Nintendo was a long way from introducing
its next-generation console. To stall consumer purchases of the 32-bit systems, Nintendo began
promoting its development of a 64-bit system, though the product would not reach the market
until later.
SCHILLING, MELISSA. (01/2016). Strategic Management of Technological Innovation, 5th
Edition [VitalSource Bookshelf version]. Retrieved from vbk://1260476413
WEEK 7: DEPLOYMENT STRATEGIES USING DIVERSE TEAMS
How can managers ensure that a team reaps the benefits of diversity while not being
thwarted by some of the challenges that diversity raises?
Managers can ensure that teams reap the advantages of diversity while not being thwarted by
building teams to tap diversity on some dimensions and commonality on others. Having a policy
that will allow the team members to come in and communicate with the manager at any time and
ensure that they are comfortable to speak freely regardless of the issues. Having team members
from different functional areas, with similar types of projects knowledge. Firms use team
bonding and communication exercise to develop team identify and coordination skills before
starting working on projects. To avoid pitfalls while working in diverse environment managers
should educating the group about other cultures. Simultaneously avoiding the pitfalls are by;
establishing an inclusive and clear direction, increasing involvement, increasing level
interactions, and considering the person in their entirety. When an organization has a team
project, they need to establish a clear vision the team is to take to accomplish their goal.
Diversity is required to enhanced design but should limit according to location and project. The
team project cannot have an immense difference to the point that it is impossible to working
together on the final project.
SCHILLING, MELISSA. (01/2016). Strategic Management of Technological Innovation, 5th
Edition [VitalSource Bookshelf version]. Retrieved from vbk://1260476413
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