100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
Previously searched by you
BUS 201 Discussion Question Chapter 7 marketing Part 1: Identifying the Customer and Problem Part 2: Factors Influencing Customer Decisions$7.49
Add to cart
bus 201 discussion question chapter 7 marketing part 1 identifying the customer and problem part 2 factors influencing customer decisions
Written for
BUS 201
All documents for this subject (79)
Seller
Follow
abram23
Reviews received
Content preview
Stuvia.com - The Marketplace to Buy and Sell your Study Material
BUS 201 Discussion Question Chapter 7
marketing
Part 1: Identifying the Customer and Problem
Part 2: Factors Influencing Customer
Decisions
Downloaded by: Kayyh | kamandeabigael@gmail.com
Distribution of this document is illegal
, Stuvia.com - The Marketplace to Buy and Sell your Study Material
Discussion Question Chapter 7: Customer Profile
Instructions:
Write a post for the Discussion Forum on this topic, addressing the questions below. Each part should be 1–2
paragraphs or several bullet points in length.
Part 1: Identifying the Customer and Problem
Describe a primary decision maker in your target segment: who they are, what they like, how they make buying
m
decisions. Describe the primary problem(s) your organization, product or service will help them solve.
er as
co
Part 2: Factors Influencing Customer Decisions
eH w
o.
Provide a brief profile of your target segment using at least three of the following categories:
rs e
ou urc
Geographic characteristics: e.g., location, region, population size or climate.
Personal and demographic characteristics: e.g., age, gender, family size, family life stage, income,
o
aC s
personality.
vi y re
Social and Psychological characteristics: e.g., culture, social class, lifestyle, motivation, attitudes,
reference groups, beliefs.
ed d
Situational characteristics: e.g., buying situation, level of involvement, market offerings, frequency of
ar stu
use, brand loyalty.
B2B/organizational buying considerations: e.g., individual factors, organizational factors, business
is
environment factors, types of complexity
Th
Part 3: Reaching the Customer
sh
Based on this profile, identify 2–3 marketing strategies or tactics you believe would be effective at reaching this
target segment, and briefly explain why they are a good fit.
This study source was downloaded by 100000826342158 from CourseHero.com on 10-16-2021 17:09:59 GMT -05:00
Downloaded by: Kayyh | kamandeabigael@gmail.com
Distribution of this document is illegal
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller abram23. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $7.49. You're not tied to anything after your purchase.
