Case
Pricing Strategy and Revenue Models Multiple Case Study for Service IT Sector in Finland
- Institution
- (At Home Study)
In one of the staple articles on the issue of value-based pricing, Hinterhuber explains that although the effect of pricing on profitability is quite clear, managers often see pricing as a zero sum game, where the company’s gain comes only at the customer’s expense. (2004) Managers often do n...
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