MRKT 3001 Week 6 Final Exam (140 out of 140 Points; Summer Qtr)
1 view 0 purchase
Course
MRKT 3001 (MRKT3001)
Institution
Walden University
1. Question: Archer Daniels Midland (ADM) is a producer of food ingredients, sweeteners, cocoa, flours, vegetable oils, and protein products that are used in the manufacture of processed foods. ADM does not make products that are typically sold to final consumers; it makes business-to-business prod...
mrkt 3001 week 6 final exam 140 out of 140 points summer qtr
mrkt 3001 week 6 final exam
multiple buying influence is most likely to occur in which of the following
Written for
Walden University
Unknown
MRKT 3001 (MRKT3001)
All documents for this subject (3)
Seller
Follow
studyguider55
Reviews received
Content preview
Question 1
5.6 out of 5.6 points
Archer Daniels Midland (ADM) is a producer of food ingredients, sweeteners, cocoa,
flours, vegetable oils, and protein products that are used in the manufacture of
processed foods. ADM does not make products that are typically sold to final consumers;
it makes business-to-business products. However, ADM is a major advertiser on news and
public affairs programs that appear on national television networks. The main objective
of ADM’s television commercials is to build goodwill for the company and to improve
relations with current and prospective shareholders. ADM is engaged in:
Selected
Answer: b.
Institutional
advertising
Correct
Answer: b.
Institutional
advertising
Question 2
5.6 out of 5.6 points
In the U.S. market-directed system, it is up to each to decide how effectively
individual firms satisfy the consumer’s needs.
Selected
Answer: b.
custo
mer
Correct
Answer: b.
custo
mer
Question 3
5.6 out of 5.6 points
Consumer satisfaction:
Selected
Answer: d.
Depends on consumers’ level of
expectation
Correct
Answer: d.
Depends on consumers’ level of
expectation
Question 4
5.6 out of 5.6 points
Godiva, a maker of expensive European chocolates, does not mention price in
its
magazine advertising. Instead, the ad copy mentions the quality of the ingredients, the
fine packaging, and the luxurious boutiques where Godiva chocolates are sold. Godiva
seems to be pursuing a pricing objective of:
Selected
Answer: b.
Non-price
, competition
Correct b.
Answer: Non-price
competition
Question 5
5.6 out of 5.6 points
refers to reliably getting products there exactly before the customer needs them.
Selected
Answer: c.
Just-in-time
delivery
Correct
Answer: c.
Just-in-time
delivery
Question 6
5.6 out of 5.6 points
In marketing, business and organizational customers are distinct from:
Selected
Answer: c.
Final
consumers
Correct
Answer: c.
Final
consumers
Question 7
5.6 out of 5.6 points
A marketing “performance analysis” is most likely to compare:
Selected
Answer: e.
Planned sales with
actual sales
Correct
Answer: e.
Planned sales with
actual sales
Question 8
5.6 out of 5.6 points
The “contribution-margin approach” to marketing cost analysis:
Selected
Answer: b.
Is mainly concerned with the allocation of
variable costs
Correct
Answer: b.
Is mainly concerned with the allocation of
variable costs
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller studyguider55. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $25.49. You're not tied to anything after your purchase.
