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Summary Cross Cultural Marketing IBA Year 1 $9.17   Add to cart
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  3. Vrije Universiteit Amsterdam (VU)
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  5. Organization Theory

Summary

Summary Cross Cultural Marketing IBA Year 1

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 17 views  2 purchases
  • Course
  • Organization Theory
  • Institution
  • Vrije Universiteit Amsterdam (VU)

Summary containing all the relevant theory discussed during the lectures of the course Cross Cultural Marketing given in the first year of International Business Administration at the Vrije Universiteit Amsterdam. By learning this summary I personally scored an 8.5 on the final exam of CCM.

Last document update: 2 year ago

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Document information

  • April 12, 2022
  • April 12, 2022
  • 21
  • 2020/2021
  • Summary

Subjects

  • cross cultural marketing
  • marketing
  • theory
  • international business administration
  • vrije universiteit

Written for

  • Vrije Universiteit Amsterdam (VU)
  • International Business Administration
  • Organization Theory
All documents for this subject (30)

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Content preview

Summary Lecture 1
Marketing is the action of adding value to the 4 P’s:

I. Price
II. Product
III. Place
IV. Promotions

Environmental factors:

- Political
- Regulatory
- Economic
- Societal
- Technological
- Competition
- Organization
- Market

Three basic marketing premisses:

I. Consumer orientation
II. Organisational integration
III. Mutually bene cial exchange

Paradoxes due to globalisation, rich vs poor etc. Due to globalisation the local identity becomes
of higher importance. This means that having faith in or respect for local traditions and customs.

Pestle analysis:




fi

, Porter’s 5 Forces Model




Porter’s Value adding chain

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